Job Description

Overview
Our client is a local Malaysian F&B brand. We are seeking a strategic CEO with full responsibility for the company's P&L and overall performance, leading the company through a period of transformation. Our mission is to restore profitability, revitalize the brand, and ensure long-term sustainable growth.
Key Responsibilities
1. Strategic Leadership and Transformation Management:

• Develop and execute a robust business transformation strategy to ensure the company returns to profitability within the agreed timeframe.
• Conduct comprehensive business reviews to diagnose issues, identify improvement opportunities, and implement corrective action plans.
• Develop a strategic vision and overall brand plan to ensure all departments align towards common goals.

2. Financial and Commercial Responsibilities:

• Have full P&L responsibility for the entire business. Drive initiatives to maximize revenue, control costs, and improve EBITDA margins.
• Analyze financial and operational data, provide accurate business performance updates to the Board, and propose data-driven improvement plans.
• Identify and implement cost-effective measures across the entire value chain without compromising product quality or customer experience.

3. Operational Excellence:

• Oversee all daily operations to ensure exceptional quality, service, safety, and cleanliness.
• Streamline and strengthen standard operating procedures (SOPs) to improve efficiency, consistency, and compliance.
• Leverage technology and operational toolkits to monitor performance and drive continuous improvement.

4. Team Leadership and Organizational Development:

• Lead, coach, and motivate the team to foster a culture of accountability, engagement, and high performance.
• Build and develop a strong leadership team to provide clear direction and support to all functional leaders.
• Implement talent development programs to reduce employee turnover and develop future leaders.

5. Brand, Marketing, and Customer Experience:

• Revitalize the brand in the Malaysian market, ensuring brand consistency and strengthening its competitive position.
• Develop and execute effective marketing and promotional programs to increase customer traffic, increase average transaction value, and foster loyalty.

6. Store Development and Business Growth:

• Evaluate and optimize the existing store portfolio.
• Lead the strategic expansion plan for new stores, managing the end-to-end process from store acquisition to project execution, ensuring projects are completed on time, within budget, and meet quality standards.

Qualifications and Experience * Bachelor's degree in business, management, or a related field; advanced degrees preferred.

• At least 10 years of senior leadership experience, including at least 5 years as CEO, regional director, or general manager in the fast food, restaurant, or retail industries.
• Proven track record of successfully turning around businesses and achieving profitability.
• Deep expertise in operational excellence, cost efficiency, and franchise management preferred.
• Ability to build, lead, and motivate large teams and foster a resilient, high-performance culture.
• Excellent leadership and people management skills.

Skills Required