Job Description

The General Manager, Brand Management is tasked to lead the brand team as well as to develop team members on the relevant competencies and coach them to achieving their KPIs. We are looking for talents to be willing to relocate to East Malaysia for this senior leadership position.

The GM, Brand Management is responsible for crafting out short to long term brand and corporate strategy plans by optimising brand revenue and profitability. This role is also involved in all of the company\'s strategic positioning activities, executed through key functional channels. Other responsibilities include:

• Develop corporate branding strategy and ensure consistent implementation across the group.
• Strategize and execute all key branding and positioning related activities across the businesses. This is to include the messaging, brand intellectual assets, governance, guideline, policy and procedure.
• Directing the brand strategies and implementation to drive awareness and conversion of business development to deliver revenue targets set by the company.
• Leading marketing literature and campaigns, liaising with legal and compliance departments, ensuring the designs and messages meet the company\'s brand and regulatory guidelines.
• Leading and supervising the team to deliver the programs developed in the branding and marketing plan.
• Increasing brand awareness and market share.
• Developing and managing the marketing department\'s budget.
• Preparing and presenting quarterly and annual reports to senior management.

Join a leading business in East Malaysia|Opportunity to lead and transform the brand team

A successful candidate is an experienced marketer with extensive experience in building successful and profitable brands, with experience leading a team. Other requirements include:

• A tertiary degree in the relevant field of education, post graduate diploma is preferred
• At least 15 years experience in marketing and have assumed senior leadership positions in reputable businesses
• Extensive experience in rolling out marketing strategies, channels, and branding initiatives to create a wider reach
• Superb leadership, communication, and collaboration abilities
• Exceptional analytical and problem-solving skills
• Strong time management and organisational abilities

Our client is a well established organisation in East Malaysia with businesses spanning across East and West Malaysia. They are a listed company with subsidiaries across multiple industries.

• Join a leading business in East Malaysia
• Opportunity to lead and transform the brand team

Michael Page