Job Description

Description

Position at GroupM Nexus

As Manager, Programmatic Buying - you will be responsible for developing the Programmatic Buying Unit (PBU) of GroupM Connect in Malaysia. As part of the largest media agency group in Malaysia, you will have the opportunity to leverage the scale that comes with the job, to develop services and solutions that suit the entire programmatic spectrum. It is our vision that ultimately all advertising will be digital and all digital advertising will be biddable and tradable in real time.

Reporting of the role

This role reports to the Head of Programmatic, GroupM Nexus.

3 best things about the job: * Not only you\'ll be one of the Pioneers of Connect PBU in Malaysia, you\'ll also be part of the world\'s largest Media Company.

• It\'s Programmatic, the world is moving that direction. You will be driving that for the largest Media Agency Group in Malaysia, working across all the publishers, vendors and drive the future of media.
• Working with amazing people from different units in a fun, casual and creative environment.

Measures of success -

In three months:

• Bedded down and understand the programmatic setup across the business and re-introduce Connect PBU to the stakeholders of the media agencies that Connect supports.
• Built out a road-map for what is required to grow the programmatic buying business moving forward.

In six months:

• Participated in new business pitches and proposals, leading the programmatic element and supporting in-group pitches.
• Managed both internal and external stakeholders to achieve our strategic objectives for the advancement of the programmatic operations.

In 12 months:

• Ensured that we offer a coordinated and integrated operation supporting the media agencies of GroupM
• Generated possible creative solutions and approaches to problems which occur within the client portfolio
• Become an Ambassador for Programmatic solutions at GroupM, by ensuring you are maintaining the technical level of knowledge needed to deliver your role and sharing that knowledge throughout all agencies under GroupM via mentoring, training and knowledge shares

Responsibilities of the role:

• Define and oversee our stakeholders, strategy and solutions in the programmatic space in close collaboration with GroupM, the GroupM Connect team and the regional GroupM Connect PBU team in Singapore.
• Review and benchmark of current services.
• Phased development plan for growth / success.
• Clear escalation process for best in class service.
• Lead Programmatic discussions and align internal understanding of the benefits of the strategy & solution.
• Act as primary interface between the agencies and the GroupM Connect team with regards to programmatic buying on Technology, Data and Operations.
• Establish best practice in growing a Programmatic Buying Unit.
• Deliver business plan to establish programmatic buying capability.
• Work closely with GroupM Trading to drive competitive advantage (pricing and data) for GroupM and its clients, as well as building a GroupM Supply Marketplace.
• Work closely with regional Connect PBU to enable integration of complex programmatic solutions including technology stack, media partnerships & service models to deliver an end-to-end media opportunity through the Mindshare programmatic offering.

What you will need:

• Working experience of 10+ years in Digital Agencies, Agency Trading Desks, Programmatic Vendors or Publisher programmatic product managers.
• Actual Campaign execution experience with most of the local programmatic players, as well as measurement providers.
• Familiar with DSP and exchange revenue streams to be able to de-mystify the programmatic landscape and drive competitive advantage for clients.
• Existing relationships with publisher BI departments, programmatic product departments, as well as data providers in the local market.
• Knowledge of different programmatic trading models and their implications to both advertisers inventory quality, and publisher monetization strategies.
• In-depth knowledge of programmatic technology stack\'s inner working processes.
• Knowledge of how RTB inventory is passed thru from publisher to exchange then to consumers.
• Knowledge of how guaranteed inventory is selected or passed back based on DMP recognition.
• What the cookie mapping process entails from publisher to DSP, and from DSP to DMP.
• Different types of ad integration/mapping methodologies (VPAID, VAST, Server To Server).
• Understanding of cross device measurement and attribution modelling.

About GroupM

GroupM is the leading global media investment management company serving as the parent to WPP media agencies including Mindshare, MEC, MediaCom, Maxus, and Essence, as well as the programmatic digital media platform, Xaxis, each global operations in their own right with leading market positions. GroupM\'s primary purpose is to maximize performance of WPP\'s media agencies by operating as leader and collaborator in trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities. GroupM\'s focus is to deliver unrivaled marketplace advantage to its clients, stakeholders and people.

Discover more about GroupM at
Follow @GroupMWorldwide on Twitter
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Malaysia market overview
As Malaysia moves towards its goal of becoming a developed nation by 2020, we can see this ambition come to life through the digital literacy of its consumers. This market will provide endless opportunities for marketing, media and branding professionals to hone their skill as it transits rapidly from manually-managed traditional media to programmatic new media.

Looking ahead, Malaysia is one of the focus markets for securing the latest versions of our global programmatic technology, data management platforms and cross-media analytics. Those looking for an exciting and challenging career in media have no better place to be in than Malaysia.

GroupM APAC is committed to fostering a culture of diversity and inclusion. Our people are our strength so we respect and nurture their individual talent and potential.

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