Job Description

The Head of Commercial Marketing will drive the localization and execution of marketing strategies in Malaysia market, ensuring alignment with commercial goals and strengthening brand presence. This role spans across brand building, trade marketing, e-commerce, B2B partnerships, and budget management.

• Develop localised strategies that strengthens the brands presence in MY market. This includes meaningful campaigns both online and offline, creatives and digital media traction.
• Strong financial accountability to drive growth and profitability.
• Stronghold in deciphering data to understand consumer demands, identify trends and staying abreast of competition.
• Develop trade marketing strategies across relevant channels, ensuring the campaigns translate effectively to consumers in-store which drives purchase.
• Synchronize marketing calendars with retail and channel strategies, ensuring good synergy and that it makes sense.
• Develop ecommerce strategies while partnering with the appropriate enablers to communicate effective campaigns and promotions. Track its ROI and optimise future campaigns.
• Identify opportunities of partnerships (b2b) and foster a cohesive partnership without compromising on brand identity.

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A successful Head of Commercial Marketing should have:

• A degree in Marketing, Business Administration, or a related field.
• Proven expertise in the FMCG industry and marketing practices.
• Strong analytical skills to interpret market data effectively.
• Excellent communication and presentation abilities.
• Proficiency in managing cross-functional teams and external agencies.
• A results-driven mindset with a focus on achieving business goals.

This opportunity is with a conglomerate organisation with footprints in Asia and Europe. They are home to an exciting brand that changed the landscape for its category and is enjoyed in over 50 countries.

• Competitive salary package.
• Opportunity to work in a leading company within the FMCG industry.
• Exciting opportunity to drive leadership and growth with a loved brand.
• Job security.
• Supportive work environment with potential for professional development.

If you are looking for a new role in Traditional Marketing within FMCG and retails, or potentially exploring the market, feel free to connect with me on 03 2302 4084 for a confidential discussion, and send me your CV

Skills Required