Job Description

Job description

Some careers grow faster than others.

If you\xe2\x80\x99re looking for further opportunities to develop your career, take the next step in fulfilling your potential right here at HSBC.

Wealth and Personal Banking is our new global business combining Retail Banking and Wealth Management; and Global Private Banking, to become one of the world\xe2\x80\x99s largest global wealth managers with USD1.4 trillion in assets. Across Asia, where wealth pools are growing faster than in any other region, HSBC\xe2\x80\x99s wealth revenues grew 12% in 2019 (yearon-year) to USD5.7 billion. Our dedicated colleagues serve millions of customers worldwide across the entire spectrum of private wealth, ranging from personal banking for individuals and families, through to business owners, investors and ultra-high-net-worth individuals. We provide products and services such as bank accounts, credit cards, personal loans and mortgages, as well as asset management, insurance, wealth management and private banking, that best suit our customers\xe2\x80\x99 needs.

We are currently seeking an experienced professional to take on the role Head of Data and Analytics.

Reporting to the Group Head of Data, Analytics and Customer Relationship Management (CRM), this is a key leadership position, responsible for developing the Data, Analytics and CRM strategy for HSBC\xe2\x80\x99s Wealth & Personal Banking (WPB) business in Malaysia.

The role holder will be responsible for transforming Data, Analytics and CRM into a source of sustainable, competitive advantage for WPB in the country.

Principal Responsibilities

• Responsible for the continued development of the Data, Analytics and CRM function in the MYH WPB business.
• Design data and analytics commercialization strategies across products and customer segments in order to optimize value to the business, reduce cost and improve customer experience.
• Drive the value of customer data enabling smart decision making, personalization at scale both in market and connecting customers across HSBC internationally.
• Responsible for establishing clear OKR\xe2\x80\x99s and the tracking against these, along with activity to drive performance.
• Establish WPB Data, Analytics and CRM policies and standards. Manage operational risk, ensure adherence to Legal, Compliance, Regulatory and Information security standards and keep HSBC data Ethics principles on top of everything.
• Responsible for the development of Data, Analytics and CRM talent in the region and the ongoing transformation and adoption of new capabilities in the region such as machine learning/AI.
• Responsible for regulatory reporting for MYH ensuring this is timely and accurate.
• Model sponsor for all customer selection and fraud machine learning models across MYH.
• Leverage the expertise of the global COEs to the advantage of the market\xe2\x80\x99s ambitions.
• Responsible for developing a best practice Analytics CoE capability for MYH.
• Responsible for the delivery of the incremental benefit targets from centrally generated leads.
• Accountable for ensuring that relevant CoE capabilities are leveraged to deliver the Customer Proposition \xe2\x80\x93 whilst creating a faster analytical cycle across Group
• Responsible for developing the MYH analytics team, the business interaction processes that enable their effectiveness, the technical sophistication, and the successful migration and on-going production of analytics from country to the Analytic Centre
• Accountable for the design of analytic strategies, aligned to Global defined approaches.
• Working with CRM team, definition of campaign concepts and development of offer strategies
• Working with Product Heads to optimize customer contact offer opportunities, deliver campaigns and drive revenue through portfolio management.
• Responsible for the establishment of common KPIs and measurement across marketing campaigns and offer strategies.

Requirements

Requirement

• Deep experience in building and leading teams of Data, Analytics and CRM practitioners and analysts.
• Extensive skills in strategy development, marketing, quantitative analysis, product profitability modelling and financial analysis, across multiple financial product categories and customer segments
• Deep technical knowledge of customer segmentation, online analytics, model building, portfolio analytics, data mining development and applications, and market/industry reviews for strategy formulation.
• Deep exposure and experience with customer lifecycle marketing.
• Proven experience delivering complex programs and initiatives simultaneously, including exposure to change management, process improvement techniques and business case development.
• Prior experience delivering advanced analytical capabilities.
• Extensive experience with customer base marketing initiatives.
• 15 years+ of hard-core analytic experience in the banking industry. Must possess in-depth knowledge of banking products and services.
• Excellent problem solving and analytic sills, excellent leadership and management skills, strong communication skills and able to drive change through persuasion and influencing skills

You\xe2\x80\x99ll achieve more when you join HSBC

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Issued by HSBC Bank Malaysia Berhad

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