Job Description

This is a Head of Marketing position who is tasked to lead the development of the marketing strategy for the company based on their direction and goals for the region. This is a newly created role as the business intends to establish a stronger brand presence and awareness in the market to grow aggressively.The Head of Marketing is responsible for planning and execution of marketing and sustainability campaigns based on company\'s direction and goals for the region. He/She is also tasked to craft out short to long term brand portfolio and strategy plans by optimising brand revenue and profitability. Other responsibilities include:

• Explore, identify and execute new brand enhancement opportunities through traditional and digital channels to uplift brand image and maximize awareness in targeted segments
• Manage and enhance utilisation of marketing assets to maximise ROI
• Deep understanding of regional/local consumer insights and work on marketing concepts to bring them into the company\'s innovative product concepts, stepping up the selling of solutions to customers
• Overseeing social media planning and execution
• Ensuring that all current marketing and sustainability efforts comply with local legislation, accepted professional standards, global corporate guidelines and policies

Be part of a reputable local business with global footprint|Opportunity to join a company with huge expansion plansA successful candidate is an experienced marketer with extensive experience in building successful and profitable brands, with experience leading a small team. Other requirements include:

• A tertiary degree in the relevant field of education
• At least 8 years of experience, preferably in manufacturing or B2B environment
• Strong command of the English language, both written and spoken
• Experience managing a team

Our client is a reputable local manufacturing company and the market leader in their category. They have been steadily growing their business in the past 50 years being known for the quality of their products and services. They supply to small to medium size retail businesses in Malaysia and also present in more than 30 countries.

• Opportunity to be leading the growth of a successful local manufacturing brand
• Be part of a reputable company with global presence

Michael Page