Job Description

StoreHub is looking for a Head of Performance Marketing to lead customer acquisition across our top marketing channels including paid social, video ads, search and more. In this role, you will be responsible for achieving aggressive growth goals while lowering CAC. You will partner closely with cross functional leaders in marketing, product and sales in addition to working with our executive team to gain new customers and achieve overarching business goals. As we\xe2\x80\x99re scaling our go-to-market and marketing efforts regionally, we\xe2\x80\x99re looking for a passionate, experienced, and outcome-driven leader to build and grow a team dedicated to user acquisition and growth. About StoreHub (and the products you\xe2\x80\x99ll be selling) With 15,000 customers in over 15 countries, StoreHub\'s mission is to make business awesome for everyone by providing retail & restaurant SMEs with the technology and services they need to succeed. You might have heard of us through Beep (beepit.com), a food delivery service we launched to support our F&B merchants during a very debilitating pandemic lockdown. StoreHub currently operates in Malaysia, Thailand and the Philippines with our core inhouse engineering team based out of Shanghai. You don\xe2\x80\x99t need to know everything about our industry (even we don\xe2\x80\x99t!). But the work is challenging, fast paced, and always on the bleeding edge. So, we\xe2\x80\x99re looking for a leader with a curious mind, a strong drive to make things happen, and who\xe2\x80\x99s not afraid to get your hands dirty. Requirements What you\xe2\x80\x99ll do here: Collaboration - Establish highly productive internal partnership across Marketing, Sales, Ops, Finance and Product ensure that the strategy meets overall business goals. This role works in partnership with Country Sales Leads & Managers to drive sales and revenue goals across all key markets. You\xe2\x80\x99ll also need to partner with Brand Marketing Manager, Product Marketing teams and more to align channel messaging with product stories. Be an exceptional people leader and manager - You\xe2\x80\x99ll be responsible for attracting, retaining and growing a high performing T-shaped team under the performance marketing function (advertising, partnerships, digital analytics, etc) to acquire new leads and customers across our key channels. Marketing Strategy - You\xe2\x80\x99ll be responsible for enhancing our digital acquisition strategy on all key paid and unpaid channels including, but not limited to Facebook, Google (YouTube, Search, Display), TikTok, and other native platforms. You and your team will drive campaigns from planning to execution and beyond to meet key performance metrics. We don\xe2\x80\x99t want to optimize just for engagement or reach. Performance Management: Set acquisition and growth targets for marketing teams spread across offline and online channels such as social, search, paid search, mobile, display, etc. Comfortable forecasting, managing, and allocating complex budgets based on performance targets and overarching business goals. Optimize marketing budgets to maximize Return on Ad Spend and efficiently scale new customers - Identify pain points to creatively improve non-performing areas. Oversee key marketing KPIs in partnership with Head of Marketing to continue building into needs that align with marketing strategies (i.e. cohort analysis, repeat purchase, lifetime value, attribution modeling, ROAS, CPA, conversion, etc.). What you\xe2\x80\x99ll need to have: 6+ years of performance marketing / digital advertising experience (with focus on Facebook), with 3+ years of experience leading advertising or media buying functions. 2+ years developing and executing advertising strategies that deliver on key acquisition, engagement, and retention goals. Experience driving engagement and conversion through targeting, creative, and testing\xe2\x80\xa6 at scale. Excellent proficiency in the English language with a keen eye for grammatical errors and typos Experience using CRM tools - Hubspot, Salesforce or an equivalent tool Direct experience with: - Facebook advertising - Adwords - Acquisition funnels - Google Tag Manager - Google Analytics - Landing page builders (Unbounce, Instapage, or an equivalent tool) Experience managing analytics tools & expertise in manipulating data sets (think: Excel) Ability to write direct-response advertising copy for Facebook & Google Excellent interpersonal skills: This role will require managing multiple stakeholders and working cross-functionally. Addicted to growth & perpetual learning Experience influencing senior leaders and cross-functional working groups Excellent data literacy. We work with a lot of tools and data - the ability to look at the right daa points and synthesize them into actionables and key results is vital Excellent written and verbal communication skills, with the ability to combine complex content into a clear and cohesive story to gain both internal and external buy-in Ability to navigate complex scenarios and to develop an incremental \xe2\x80\x9ccrawl, walk, run\xe2\x80\x9d approach to addressing challenges Benefits What makes working at StoreHub awesome (and refreshing!): Our people - for real! StoreHubbers are some of the smartest and most interesting people you will work with. Expect to do a lot of peer-learning. Culture of Candour. We embrace directness, hate bureaucracy, and move fast. If you\xe2\x80\x99re tired of \xe2\x80\x98corporate nonsense\xe2\x80\x99 you\xe2\x80\x99ll feel right at home. Cutting edge tools. If something can be automated, we\xe2\x80\x99ll make it happen. You will be introduced to over 20 different tools we use that support basic tasks, so that we can focus our minds on the kind of work that matters. Data availability. The biggest benefit of using a lot of tools is that we have a LOT of data and easy access to analytics. This helps us make more informed decisions and get more precise outcomes. It\xe2\x80\x99s the Impact that counts. We recognise that results are not tied to the number of hours put in to achieve them. There\xe2\x80\x99s no reward for long hours with poor results and there\xe2\x80\x99s no penalty for going home on time when you\xe2\x80\x99re producing excellent work. Of course, to be great, most of us have to put in considerable effort, but hard work and long hours are not how we measure or talk about a person\xe2\x80\x99s contribution. We do have all the other cool perks too: Apple Macbooks for everyone Free Season Parking - no more roadside headaches Medical and Dental Outpatient Visits + Medical Insurance Learning Budget - for courses, books, and levelling up Free Nespresso Coffee Fully stocked fridge and pantry - snacks and more yums We are an equal opportunity employer and value diversity at StoreHub. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Mission: We envision a world where relationships are once again central to commerce. Where technology is not a negator but a facilitator of communities. Where transactions turn into relationships. Description: StoreHub is a tech startup that provide cloud based platform focuses on business management in the form of various tools such as POS System, Sales Tracking, and Inventory Management Analytics, CRM and even helping businesses to set up their e-commerce website. And recently during the year, StoreHub has also come up with an online delivery as part of their additional product.
Bachelor\'s or Equivalent