Job Description

About Zenyum

Zenyum is one of Asia\'s largest consumer brands in the making. We channel tech and innovation to transform the dental category from a boring chore to an exciting ritual.

We provide a range of Smile Cosmetics, such as teeth-straightening Invisible Braces (Zenyum Clear) and the top-selling toothbrush (Zenyum Sonic) on e-commerce platforms and in physical stores.

We are backed by some of the world\'s best VCs, including Sequoia and LCatterton. We are a bunch of ambitious folks and we want to create a place that you will want to show up for every single morning, and create products that make you smile more.

Join us in our mission to spread smiles across Asia!

As our Influencer and Social Media Partnerships Intern, you will be working on influencer and partnerships marketing channels.

Based in Kuala Lumpur, you will be responsible to support Zenyum\'s KOL (key opinion leaders aka social influencers) and social media partnerships channels strategy, through regular engagement of partners, developing a communication plan for the partnerships that is aligned with the brand strategy and finding ways to optimize our collaboration framework.

If this interests you, join us to help make Malaysia Smile More.

A quick overview of your daily tasks:

• SOCIAL INFLUENCER ENGAGEMENT
• Target: Identify key influencer profiles and joint content development strategy to drive both influencer and Zenyum\'s brand awareness, engagement and conversion metrics.
• Engage: Reach out to and negotiate with influencers, define contract-based agreements and manage their smile journey with Zenyum. Identify potential re-engagements touch points with existing influencers.
• Amplify: Leverage influencer platform to enhance Zenyum\'s brand visibility and preference through their owned media and generate diverse content (blog, tik tok, YouTube, IG, FB, live-broadcasting... )
• Community: Build long-term relationships with influencers, including but not limited to maintaining online groups, interpersonal interactions, physical gatherings and workshops.
• Create: keep abreast of emerging trends and competitors\' influencer strategy and lead the brainstorming of new and creative approaches to Zenyum\'s influencer program.
• Track: organize and document the effectiveness and learnings for SG and MY market to exchange and collaborate with influencer marketer in other markets with a mission to build an international influencer ecosystem for the Zenyum brand.
• OTHER RESPONSIBILITIES:
• Collaborate and Plan: Work as a part of the marketing team, to define and drive social content calendar and collaborate with the team to create, support, and execute content, campaigns and initiatives across key channels, ensuring content adheres to a consistent voice and brand guidelines (including but not limited to IG/FB/Youtube/Blogs/TikTok).
• Content and Channel Hacks: Champion ideas for new content and innovative ways of engaging and reaching audiences on existing social media platforms and discover ways for new social media launches and channels of engagement.

You\'re a fit for this position, if you are:

• A Malaysian citizen or PR holder.
• A pleasant person with good relationship management skill sets to manage diverse profiles of social influencers.
• Working level ability to speak and write in English is a must for ease of communication with our social influencers. Additional languages such as Mandarin and Bahasa Malaysia is a plus.
• A self-starter and also a team player: Initiative to be proactive to pick-up and learn while being guided is important in a startup. While we all play our parts as individuals, we also are codependent on our teammates to work and learn from each other.
• Interested in marketing via social influencers : A huge part of your work is initiating and executing influencer-oriented brand and marketing strategies. While we provide you the how-tos and best practices, you should feel at ease to engage with various social influencers in writing and in-person.
• Social media savvy - Enjoy or have initiative to check out latest trends, tools and new ways of marketing on social media.
• A plus if you have an existing influencer list / connections to influencers in Malaysia.
• Positive attitude and open to learn and adapt in a fast-paced startup.
• Curious and creative in testing out new things with a growth hacking mentality.

Reach out to us today to help make Malaysia Smile More!

Zenyum