Job Description

:

• Strategic Leadership: Develop and execute the overall strategy for Shopee's Affiliate Marketing program, ensuring scalability, innovation, and alignment with Shopee's commercial objectives.
• Team Management: Lead and mentor a team of Affiliate Marketing Specialists, overseeing performance, setting goals, and developing team capabilities in partnership management and campaign execution.
• Affiliate Network Growth: Identify, onboard, and nurture high-potential Affiliates, creators, and partners. Deepen relationships to improve loyalty, performance, and long-term retention.
• Campaign Ownership: Lead end-to-end planning and execution of Affiliate campaigns across multiple platforms and categories, collaborating closely with regional and local marketing teams.
• Performance & Insights: Leverage data analytics and performance dashboards to optimize ROI, improve conversion rates, and make data-backed decisions to drive results.
• Cross-Functional Influence: Act as a key liaison between marketing, analytics, product, operations, and category teams to ensure seamless campaign execution and strategic alignment.
• Market & Trend Analysis: Monitor industry developments, competitor programs, and emerging content formats to drive innovation in Shopee's affiliate strategy.

Requirements :

• Experience in influencer marketing, livestream commerce, or creator partnerships.
• Strong project management and negotiation skills, with the ability to manage both creators and external partners.
• Data-driven mindset with the ability to turn insights into strategy and execution.
• Experience managing or coordinating contract teams or field agents is a plus.
• Passionate about content, creators, and shaping the future of digital commerce.

About the Team :
The Business Development and Partnerships teams at Shopee are dynamic and energetic. The teams are always looking to acquire business opportunities to drive Shopee to be the No. 1 e-commerce platform in Southeast Asia and Taiwan. The aim of the Business Development and Partnership teams is to provide Shopee's buyers with a wide variety of product listings at the best prices.

Skills Required