Job Description

Who are we ROOTS PR Sdn Bhd is part of a larger group of integrated marketing consultancy; ROOTS & DEX Group of companies, with offices in SG and MY, and a strong network in SEA. Our philosophy is simple - to provide client solutions that are integrated, market-oriented and results-driven. ROOTS PR is an award-winning company with a vision - to deliver innovative communication ideas that touch people\'s hearts through integrated marketing solutions. ROOTS PR consists of passionate individuals from diverse backgrounds and cultures, united in the goal of pushing the boundaries of marketing excellence. What You\'ll Do: Understand paid content and the media landscape (influencer, broadcast, online news portal and social media tools) Source for key opinion leaders for different market segments and industries Drive and improve reader engagement and conversation through exclusive original content and ideas Deriving ideas to tell a brand story through the creation of original content across platforms, which include digital, video and influencer management Manage and drive day-to-day campaigns on original content Build and maintain databases of the above parties What You\'ll Need: Resourcefulness, creativity, proactivity and flexibility Strong communication and problem solving skills Excellent storytelling capabilities Good understanding of social media platforms Penchant for brand building, social/digital media trends and market sentiments Ability to demonstrate curiosity and interest in clients and their businesses Proficiency in content writing, social media management and video production are plus points Fluency in both spoken and written English. Ability to speak Mandarin and/or BM will be an added advantage

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