Job Description

Role Summary:

Responsible for driving patient engagement, new patient acquisition, and revenue growth through data-driven reactivation, acquisition, and engagement campaigns. This role requires close coordination with clinic teams, marketing, and IT to ensure monthly KPIs are achieved.

Tasks & responsibilities

Segment and audit each clinic's patient database monthly to identify dormant patients (no visit >6 months) and categorize by self-pay or subsidized profile using Nexus system. Plan and execute reengagement strategies for dormant self-pay patients, aiming to convert them back for paid services such as health screening and vaccination. Coordinate and ensuring clinic has resources to reengage subsidized patient (previously on panel) reactivation campaigns using entry programmes like CTRL-D (HbA1c), followed by upselling self-pay packages by clinic team. Lead new patient acquisition initiatives in new clinics by filtering eligible customers from nearby Alpro Pharmacy databases and organizing SeHATI/PeKaB40 subsidized screening events. Delegate follow-up tasks and recall campaigns to clinic assistants, ensuring weekly execution targets are clearly communicated and monitored. Track and report weekly performance metrics, including number of reengaged patients, self-pay conversions, new patient registrations, and revenue from SEC-driven efforts. Prepare engagement scripts, reminder templates, and mini-posters to support ground staff in effective patient communication during reactivation and acquisition campaigns. Coordinate with marketing/engagement and IT teams to ensure CRM tagging, SMS broadcasts, and reporting dashboards are aligned with campaign plans and progress audits. Organize and support in-clinic or external engagement events, ensuring pre-event registration, targeted outreach, and post-event conversion follow-up are completed within 7 days. Conduct weekly progress reviews with clinic teams and Clinic Manager, identifying bottlenecks and proposing corrective actions to meet monthly KPIs. Maintain and update the SEC campaign logbook for each clinic, tracking every effort, result, and learning point to ensure continuous improvement in patient engagement outcomes.

Requirements:

International Business/Entrepreneurship/Business Management
Job Types: Full-time, Permanent

Pay: RM3,000.00 - RM4,000.00 per month

Benefits:

Opportunities for promotion Professional development
Work Location: In person