Job Description

Job Title:

Digital Marketing Intern (Hotel Division)

Department:

Sales & Marketing / E-Commerce

Reports To:

Marketing Manager / E-Commerce Executive

Location:

[Hotel Name / City]

Duration:

[e.g. 3-6 Months Internship]

Job Summary

We are seeking a passionate and creative

Digital Marketing Intern

to join our hotel's marketing team. The intern will assist in developing and executing online marketing campaigns, managing the hotel's digital presence, and supporting strategies to increase online visibility, direct bookings, and brand engagement. This role offers hands-on experience in digital marketing within the hospitality industry.

Key Responsibilities

Assist in

content creation

for hotel social media platforms (Facebook, Instagram, TikTok, LinkedIn, etc.) Schedule and manage

daily social media posts

and monitor engagement and inquiries Support in planning and executing

digital advertising campaigns

(Meta Ads, Google Ads) Assist in

email marketing

and e-newsletter design for promotions, packages, and events Update hotel listings on

OTA platforms

(e.g. Booking.com, Agoda, Expedia) with accurate visuals and descriptions Help optimize

SEO

and

SEM

performance for hotel website and online campaigns Capture and edit short-form

photo and video content

for social media and promotions Monitor and report

social media and campaign performance metrics

Conduct research on

competitors, travel trends, and guest demographics

Support marketing team during hotel

events, photoshoots, and content production

Requirements

Currently pursuing a Diploma or Degree in

Marketing, Mass Communication, Hospitality, Tourism, or related field

Interest or basic knowledge in

digital marketing, content creation, or e-commerce

Proficiency in

social media platforms

(Instagram, Facebook, TikTok, etc.) Familiarity with Canva, CapCut, or Adobe Creative Suite is an advantage Strong communication skills in English and Bahasa Malaysia (Mandarin is a plus) Creative, proactive, detail-oriented, and eager to learn about hotel marketing Able to work independently and within a team environment

Learning Opportunities

Hands-on exposure to

digital marketing campaigns for a hotel brand

Experience managing

real hotel social media accounts and OTAs

Mentorship from hospitality marketing professionals Understanding of

online guest engagement and reputation management

Practical experience with

digital analytics tools

and

marketing strategy execution

Job Types: Full-time, Internship
Contract length: 6 months

Pay: RM1,453.33 - RM5,862.73 per month

Work Location: In person