Job Description

The Jr. Marketing Manager will lead the brand strategy, communications and campaigns to drive consumer experience and synchronicity. With the objective to drive brand affinity amongst consumers, this role is pivotal in growing a budding F&B retail brand in the market.

• Brand Strategy: Define brand vision, identity and drive growth opportunities.
• Marketing Campaigns: Plan and manage integrated marketing campaigns, annual calendars while optimising its performances. Manage agency collaborations and quality outcomes.
• Market Research: Analyze insights and strongly attune to consumer behaviors, competitor activities, and translate insights into actionable plans.
• Consumer Experience: Enhance patrons experiences through loyalty programs, partnerships, and content.
• Stakeholder Management: Collaborate with various departments to drive synergy while delivering reports to upper management.
• Digital Marketing: Define metrics while driving campaigns capturing SEO, SEM, CRM initiatives, explore new tech, and lead digital transformation projects.

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A successful Marketing Manager should have:

• Experience within the F&B industry.
• Proven expertise in strategic planning and campaign execution.
• Excellent communication and interpersonal skills.
• The ability to analyze market trends and translate insights into actionable strategies.
• Proficiency in digital marketing tools and platforms.
• A results-driven mindset with attention to detail and creativity.

Our client is a large organisation who recently introduced a new retail F&B to the market. An international brand boasting family-friendly concept delivering scrumptious and quality meals. The brand will be expanding more stores in the market with exciting plans ahead.

• Opportunity to drive a budding brand in the market while competing with existing players.
• Complimentary meals provided.
• Expansion in retail f&b portfolio.
• Collaborative and supportive work environment.
• Career progression.
• Job security.

If you are looking for a new role in Traditional Marketing within FMCG and retails, or potentially exploring the market, feel free to connect with me on 03 2302 4084 for a confidential discussion, and send me your CV

Skills Required