Job Description

As a

Junior Digital Marketing Specialist

, you will support the planning, execution, and optimization of digital marketing campaigns to help acquire users, increase engagement, and support the growth of our online games.

You will work closely with senior marketing team members and cross-functional teams such as Product, Creative, and Analytics to learn and contribute to performance-driven campaigns across multiple digital channels. This role is ideal for a motivated early-career marketer with a strong interest in gaming and digital advertising.

Key Responsibilities

Assist in executing digital marketing campaigns across multiple channels, including paid user acquisition, social media, influencer collaborations, and email marketing. Support the setup, monitoring, and optimization of paid advertising campaigns (e.g. Google Ads, Meta, TikTok, ) under guidance from senior team members. Track and prepare basic performance reports using tools such as Google Analytics, Adjust, or AppsFlyer. Coordinate with creative teams to support the development and testing of ad creatives for gaming audiences. Conduct market research on audience behavior, campaign performance, and competitor activity. Assist in marketing support for game launches, updates, and live-operations activities. Liaise with external vendors, agencies, or platforms when required.

Qualifications

Bachelor's degree in Marketing, Communications, Business, or a related field.

A minimum of 2-5 years

of experience in digital marketing, performance marketing, or a related role. Basic understanding of digital advertising platforms and online marketing concepts. Familiarity with analytics or tracking tools (e.g. Google Analytics, Adjust ) is an advantage. Strong attention to detail, willingness to learn, and good communication skills. Interest in gaming and familiarity with gaming communities, mobile games, or online entertainment.

Nice to Have

Internship or project experience in digital marketing or mobile app marketing. Basic knowledge of ASO (App Store Optimization). Interest in influencer or content creator marketing. Experience managing social media pages or digital campaigns (personal or professional).
Job Types: Full-time, Permanent

Pay: RM4,500.00 - RM6,000.00 per month

Benefits:

Health insurance Opportunities for promotion Professional development
Education:

Bachelor's (Preferred)
Language:

English (Preferred) bahasa (Preferred) Chinese (Preferred)
Willingness to travel:

25% (Preferred)
Work Location: In person