Job Description

About NASTY Holding

NASTY Holding

is a global consumer group born in Malaysia, building modern brands across

FMCG, beverages, lifestyle, cosmetics, and tobacco alternatives.

We blend

culture, creativity, and commerce

to create products that people love -- bold in energy, design, and taste.

Operating across

Asia, the Middle East, Africa, and Europe

, we connect global strategy with local market insight to drive authentic consumer impact.

The Role

We're looking for a

Senior KOL & Influencer Marketing Executive

to manage our

influencer network, campaign collaborations, and social activations

.
You'll be responsible for

finding, engaging, and managing KOLs

, turning creative ideas into impactful content that supports our

Go-to-Market (GTM)

and

Route-to-Market (RTM)

activities.

This role sits within the

Marketing & Business Development team

and works closely with

digital, brand, and sales

functions to ensure KOL campaigns drive awareness, engagement, and real market results.

What You'll Do

1. KOL & Influencer Management

? Identify and evaluate suitable KOLs, creators, and micro-influencers across regions.

? Negotiate collaborations, contracts, and deliverables.

? Build and maintain strong relationships with influencers and talent agencies.

? Ensure content output aligns with brand tone, compliance, and market goals.

2. Campaign Planning & Execution

? Support campaign planning aligned with GTM/RTM priorities.

? Develop influencer briefs and ensure clear communication of objectives.

? Manage timelines, deliverables, and content approval processes.

? Coordinate with digital and design teams for creative alignment.

3. Performance & Reporting

? Track influencer performance using engagement, reach, and conversion metrics.

? Consolidate campaign reports and summarize insights for management.

? Suggest improvements for future KOL and activation strategies.

4. Internal Collaboration

? Work with

marketing, digital, and sales

teams to ensure KOL efforts support broader campaigns.

? Coordinate with logistics and supply chain for product seeding and gifting.

? Support creative and social teams in developing brand content calendars.

Who You Are

? 3-6 years experience in

influencer marketing, talent management, or social media campaigns.

? Experience in

FMCG, lifestyle, or tobacco / vape

categories preferred.

? Strong understanding of

content, platforms, and creator dynamics.

? Skilled in

brief writing, negotiation, and campaign reporting.

? Organized, proactive, and detail-oriented -- able to manage multiple campaigns at once.

? A people person who builds strong relationships and communicates clearly.

Why Join NASTY

? Be part of a

fast-growing, culture-driven global group.

? Work with international markets and leading consumer brands.

? Collaborate with creative, digital, and business teams across regions.

Room to grow into

Influencer Marketing Manager

or

Brand Activation Lead

roles.

Job Type: Full-time

Pay: RM4,500.00 - RM5,500.00 per month

Benefits:

Additional leave Dental insurance Gym membership Health insurance Professional development Vision insurance
Work Location: In person