Job Description

Role: Lead Content Production Strategist Location: Kuala Lumpur, Malaysia (Hybrid/Onsite)

A LITTLE BIT ABOUT THE ROLE:

OLIVER is a global marketing agency who exclusively designs, builds, and runs bespoke in-house agencies and marketing ecosystems for brands. Our skilled creative talents are dedicated to high-profile clients and are based either onsite, near site, or offsite in our hubs. We are looking for a Lead Content Production Strategist to work with a leading manufacturer of consumer-packaged goods on their Content and Production team. The ideal candidate should have a strong background in content creation and localization for TVC, digital, print, eCommerce, and shopper marketing. As a Lead Content Production Strategist, you must be a creative and strategic thinker, have a strong understanding of local insights, clear understanding of how to read and understand media plans and specs, have outstanding writing and problem-solving skills and be able to work collaboratively in a high-paced environment across multiple teams, organizations, and geographies. This role will be client-facing, where there will be ongoing face-to-face meetings working closely with the client, and external, and internal stakeholders to ensure smooth and successful delivery of content to designated platforms. The ideal candidate will be data-informed to ensure we are looking at the entire ecosystem of content production to output relevant data/MI, tracking success rates on outputs, and ensuring we are leveraging this data within our approach.

WHAT YOU WILL BE DOING:

• Partner with the Global Content and Product team to:
  • Ensure there is a clear understanding of Brand strategy articulated down to the local level
  • Consult on production considerations for Global Production to have on hand
  • Have a clear view and understanding of localization model to ensure it is utilized to its fullest potential
  • Partner with team to assist with authoring local production briefs
• Responsible for consulting, governing, allocating, and overseeing the creation of localized content, liaising with key stakeholders, local markets, agency of records, Production/Martech Partners (with specialist capabilities) as required for the successful delivery of projects
• Oversee a busy ecosystem with an associated volume of multimedia content across a range of platforms
• Stay current on trends and competitive local media landscape to drive brand awareness and engagement
• Partner with creative agencies for cross-platform synergy of processes and operational efficiencies
• Account Management and stakeholder management to rightfully communicate with numerous teams
• Challenge ideas to fit the larger strategic plan
• Cross-question media plans and suggest revision to ensure content is designed to fit plans
• First point of escalation for Local Marketers and Production/Martech Partners
• Collaborate regularly with Content-at-Scale Production Team

WHAT YOU NEED TO BE GOOD AT:

Required Qualifications

• 10+ years of experience in account, project, and content production management with proven track knowledge of digital ad landscapes and nuances of how stories and assets might come together based on different media buys
• 5+ years of agency experience
• Knowledge of how content can be successfully delivered to a local market through storytelling, while fit for platform
• Experience with delivering regional omnichannel content (including multi-language) whilst maintaining adherence to global brand campaigns
• Demonstrated experience in video and still imagery production, production business affairs, and usage rights tracking
• Strong knowledge of local competitive media landscape is crucial
• Strong strategic thinker and resourceful problem-solver
• Content Production education, strategy, and innovation expertise in service to brand marketers
• Ability to influence, negotiate, and advise based upon what decision is being made to ensure we are creating value, delivering the most relevant messaging possible, and inspiring consumers to act at all points of their journey
• Compelling relationship builder with proven ability to gain respect, trust, and confidence of senior management, partners, and clients
• A passion for digital trends and deep knowledge of the local media landscape, channels, audience behavior, and best practices
• Ability to synthesize complex information or broad ideas into simple and actionable insights
• Great network of Production/MarTech contacts in relevant markets
• A keen eye for detail and out-of-the-box thinking
• Effective communication and presentation skills, both written and verbal
• Ability to thrive under pressure
• Solutions and deadline driven
• Ability to adapt to constant change and ambiguous situations while simultaneously driving multiple complex projects
• Excellent interpersonal skills and positive attitude
• Confident and comfortable working in a fast-paced
• Ability to multitask, take initiative, and work effectively and efficiently
• Strong project management skills and highly detail-oriented and organized

Preferred qualifications:

• Proficient in Digital Asset Management (DAM) and Content Marketing Platform (CMP - Workflow) technologies a plus
• Experience leading a team
• Knowledge of consumer-packaged goods

A LITTLE BIT ABOUT US: Established in 2004, we are the first and only company to design, build and run bespoke in-house agencies and ecosystems for brands. Today, we create work that delivers business growth, fame and purpose for over 200 clients in 46 countries and counting. Our unique model moves at the speed of modern business to drive change from the inside out; working smarter to make our clients\' money go further, and helping them build better solutions, systems and brands. Client solutions include Unilever\'s U-Studio (a platform used by almost three-quarters of Unilever\'s brands globally), adidas\' off-shore hub and PepsiCo\'s global digital team. In 2020 we were ranked #1 in Adweek\'s Fastest Growing list (US) and featured in The Drum\'s Honours List of the best businesses that helped shape the year. We are part of the Inside Ideas Group (IIG), which combines specialisms from Adjust Your Set (content and culture), Dare (design, experience and engineering) and Aylesworth Fleming (property marketing).
OUR VALUES AND HOW TO LIVE THEM: Ambition \xe2\x80\x93 you look for opportunities to deliver greater value to those around you. Imagination \xe2\x80\x93 you identify a range of solutions to problems. Inclusion \xe2\x80\x93 to be actively pro-inclusive and anti-racist across our community, clients and creations. Inspiration \xe2\x80\x93 you lead by example and encourage others to do the same. Learning \xe2\x80\x93 you have excellent listening skills that helps you to learn from our clients and those around you. Results \xe2\x80\x93 you accept responsibility for your actions. We\'ve set ambitious, market-leading environmental and social goals around sustainability at OLIVER. We have committed to be net zero by 2030 and take far reaching action on DE&I in the sector. We expect everyone to contribute to our mission, embedding sustainability into every department and through every stage of the project lifecycle. Inside Ideas Group and its\' affiliates are equal opportunity employers committed to creating an inclusive working environment where all our employees are encouraged to reach their full potential, and individual differences are valued and respected. All [suitable] applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodiversity, disability status, or any other characteristic protected by local laws.