Oversee the full workflow of daily live sessions (pre-live, live, post-live).
Plan live schedules, content themes, product focus, and promotional angles.
Ensure all sessions start on time and run smoothly with strong communication flow.
Monitor live performance in real-time (viewers, conversions, engagement).
Handle unexpected issues during live sessions and provide immediate solutions.
2. Team Leadership & Coordination.
Lead, guide, and supervise Live Hosts to ensure consistent performance.
Provide training on hosting style, product knowledge, communication tone, and engagement techniques.
Conduct feedback sessions, performance reviews, and skill improvement plans.
Collaborate closely with the Content Creator, Marketing Team, and Inventory Team.
3. Performance Optimization
Analyze live session data (GMV, conversion rate, viewer behavior, watch time).
Identify gaps and opportunities to improve future sessions.
Develop strategies to boost traffic, retention, and sales.
Research competitor live strategies and industry best practices.
4. Content & Creative Direction
Work with Content Creator to plan live teasers, scripts, run-downs, and product highlights.
Ensure messaging consistency across live sessions, teasers, and marketing assets.
Suggest improvements for creative storytelling, product presentation, and visual setups.
5. Product & Workflow Preparation
Prepare rundown lists, pricing, promotions, and key talking points.
Ensure all equipment (lighting, camera, microphones) functions properly before live.
6. Host Replacement (If Needed)
Step in as a backup host in urgent situations to ensure continuity of operations.
7. Cross-Department Collaboration
Work with marketing for campaign planning, festive promotions, and brand messaging.
Align with business goals to drive KPIs.
Qualifications
Experience in live commerce management, e-commerce, marketing, or related fields.
Strong leadership and communication skills.
Quick problem-solving ability and calm under pressure.
Strong understanding of live commerce algorithms, engagement, and user behavior.
Comfortable being on camera (as backup host).
Data-driven mindset with the ability to interpret analytics and insights.
Job Types: Full-time, Permanent
Pay: RM2,959.93 - RM6,000.00 per month
Benefits:
Free parking
Maternity leave
Opportunities for promotion
Professional development
Work Location: In person
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