Job Description

Brand & Social Media Marketing Specialist
We are looking for like-minded individuals - people who are passionate, disciplined, focused and driven - to join our mission to become Malaysia\'s leading English and Writing Specialist. Write-Edge Malaysia: https://write-edge.my/
Are you a driven, resourceful, committed, creative and independent individual? Join us for a fruitful and hands-on experience!
The Brand & Social Media Marketing Specialist is in charge of the branding and marketing strategies in order to drive the organizational goals of Write Edge Malaysia. We work together closely with the different departments such as the Customer Relations and the Curriculum team to reach our goals for the Malaysian market.
Write Edge is looking for a Brand & Social Media Marketing Specialist (Remote Position) with at least 3 years of relevant experience. Our goal is to become Malaysia\'s Leading English and Writing Enrichment Specialist and we are looking for someone who has the drive and can help us get there.
Responsibilities: * Social Media Management:

• Develop and implement social media strategies to increase engagement, brand awareness, and customer retention.
• Manage daily posts, interact with followers, and monitor social media trends to adapt strategies as necessary.
• Content Creation:

• Generate compelling and relevant content that aligns with the brand\xe2\x80\x99s identity and marketing goals. This could range from writing posts and designing graphics to producing videos and coordinating content schedules.
• Analytics and Reporting:

• Monitor and analyse the performance of social media activities using analytics tools to track user engagement, assess the effectiveness of different content types and campaigns, and make data-driven decisions to improve future marketing strategies.
• Collaboration and Coordination:

• Collaborate with other marketing and communications teams to ensure a unified marketing message. Coordinate with sales, PR, and customer service teams to streamline the brand\xe2\x80\x99s online presence and promotional activities.
• Brand Strategy Development:

• Develop long-term plans to boost brand awareness, conduct competitor analysis, and identify opportunities for brand growth through social media.
• Customer Interaction and Feedback:

• Manage online reviews, and handle customer feedback on social media to maintain a positive brand image and improve customer satisfaction.
• Marketing Operations and Email Communication:

• Design and manage email campaigns, including crafting content, segmenting audiences, and analysing the impact on target metrics such as open rates and conversions.
• Utilise CRM tools to refine marketing strategies and improve customer relationship management through targeted communication.
• Event Coordination and Promotional Management:

• Organise and manage brand-related events such as product launches, webinars, and industry conferences, overseeing event marketing materials and managing post-event follow-ups.
• Plan and execute promotional campaigns that align with the brand\xe2\x80\x99s strategic goals, coordinating with product teams and managing the logistics to ensure successful implementation.

Attributes:

• Strong Communication Skills
• Creativity and Innovation
• Analytical Thinking
• Organisational Skills
• Adaptability and Flexibility
• Proactive Initiative (Eager to seize opportunities for improvement and innovation, and capable of anticipating future challenges and responding preemptively.)
• Willingness to get involved in the work (Getting your hands dirty)
• Attention to Detail
• Technical Proficiency
• Team Player
• Problem-Solving Skills
• Customer-Centric Mindset
• Ownership and Accountability
• Growth-Oriented
• Experience in Sales an added advantage

Skills needed:

• Facebook Ad Manager
• Google Analytics
• LinkedIn
• Wordpress

Location(s): Remote
Commitment Period: Full Time
Working Hours: Tues - Fri: 1pm - 10pm; Sat: 9am-6pmPowered by JazzHR

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