Job Description

Responsible in developing PTP Brand Management Strategy and facilitate all planned branding initiatives and activities. Carry out online and offline intelligent market research and analysis on ways to improve PTP brand in line with the current and future trends of the market and industry. Develop strategies and facilitate branding campaigns across print, broadcast, and online platforms to build the credibility of PTP brand and perceived positively. Custodian of creative content and corporate identity (CI Manual). Manage all aspects of Corporate Branding & Advertising. Manage all creative outputs by internal (and external) designer. Requirements Candidate must possess at least Bachelor or Master\'s Degree in Mass Communications, Marketing, Advertising or Business & Administration or equivalent. At least 7-12 years\' relevant working experience Male or female candidate Good in project planning and implementation as well as project management Good understanding of building brand awareness and the marketing mix Creativity and problem-solving ability Graphic design skills Excellent leadership, organisation/ attention to detail, communication and problem-solving skills Willing to work extra mile, multi-tasking and a team player. Able to work odd hours when required and willing to work during weekend and rest day if requested Familiar with port, shipping or logistics industry and business environment (would be an advantage)

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