? End to end campaign management for Social activities: o Recommend, define, create and refine regional social/media plans and social/media strategy to achieve optimal performance and plan execution o Development and implementation of social media strategy to build a strong, positive brand image and to increase reach across international markets for Customer Services core business areas o Conceptualization and implementation of social media measures and actions on the relevant social media channels (especially Facebook, Instagram, Pinterest, Twitter, Tiktok) and their monitoring. o Constant trend and market analysis across social media platforms and markets ? End to end campaign management for OneWeb activities: o Supporting markets on OneWeb projects and strategy plan execution o Understanding each market business landscape, scope and needs o Support and contribute to the governance and standardization of website and digital application to ensure improvement of the overall website performance, quality and customer journey o Search engine optimization and Search engine marketing ? End to end campaign management for Salesforce Interaction Studio: o Input and Create transparence into the development of the platform Salesforce Audience Studio and future CDP Studio and its uses to support business needs in the region o Steering & providing and having the understanding of local marketing needs, articulating the business benefits by consulting and highlighting on the right usage of the product o Support execution and strategizing markets and region on the customer journey strategy, with a focus on audience targeting and support markets to achieve the optimal use of the implemented personalization tools o Steer the regional adoption and implementation team, for a coordinated customer journey o Data-driven analytical approach to marketing and problem solving combined with strategic business focus and vision o Ability to work with 1st, 2nd and 3rd party data sets o Cross-stream alignment & consultation with Salesforce Interaction Studio, OneWeb, Marketing Cloud, Content and Media ? Collaborate with ROCS team and Overseas markets to prioritize and implement Digital Marketing Strategy for campaigns with focus on the KPI of driving leads and increasing NRCP conversion. ? Alignment between stakeholders on budget and delivery timelines as well as the interplay between regional experience center and local market campaigns. ? Innovate and stay up to date on the latest developments in digital touchpoints topics & strategies and best practices to foster the learnings for the entire regional team & markets. Monitor, reviews, analyzes and execute learning fields/areas for markets. ? Contribute in predictive performance analysis and execute market forecast trends based on available data sets ? Analyze, monitor and report on success KPIs for efficient and effective digital touchpoints activations. Formulate actionable insights and recommendations for markets and management.
Mercedes-Benz Malaysia remains as the market leader in the Malaysian premium automotive market. We maintain our claim as the largest premium dealer network with 35 Autohouses and 32 Service Centers nationwide to focus on delivering the Best Products and Best Customer Service throughout the entire customer journey.
Bachelor's or Equivalent