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Manager, FP&A - Brand
Key Responsibilities:
Brand Responsibilities

• Provide Finance Director and Brand team on brand performance and marketing expense (MaEx) (including key franchises) analysis in a practical and timely manner.
• Provide Brand financial performance insights through scenario and sensitivity analysis per category or article level.
• Go-in margin analysis and modelling with close collaboration with MOPs and Demand planning
• Understand category performance through PVM analysis to identify R&O and impact on margins.
• Partner with the Brand Head to deliver MaEx annual plan, budget, and forecast, and drive rigor on accuracy of marketing spend.
• Collaborate with brand team and SEA FP&A on regular MaEx reporting and analysis (E.g. actuals and forecast)
• Support assessment on commercial effectiveness of SWB investments and impact on markdown and margins.
• Perform ROI analysis on marketing spend for Brand investment decision support.
• Develop engaging reporting tools and enhance reporting capabilities on category management.
• Plans and controls the Brand team OOH incl. but not limited to PEX, T&E, etc
• Collaborate with country team and SEA Demand Planning team in terms of alignment between the monthly IBP and RFC process, ensures consensus between Brand and Sales forecasts
• Liaise with NTP and support the brand team with negotiations for marketing spend.
• Support in ad-hoc brand reporting and analysis per business needs.

FP&A Responsibilities

• Shared responsibility of consolidation of regular FP&A reporting (assumption tracker, OOH breakdown, etc) ensuring accuracy and submission in a timely manner.
• Perform analysis on forecast and actuals to provide insights on FP&A reporting deliverables.
• Shared responsibility for preparation of standard Finance slides.
• Responsible for corporate overheads, on the buildup of details including phasing.

Support in developing tier 1 & 2 reports / dashboards for ongoing performance tracking and decision making.
Key Relationships:

• Finance Director
• Channel Heads
• Country SLT
• Commercial Team
• eCom Team
• Cross functional teams
• Finance peers in the country, SEA, EM and Global
• GBS

Knowledge, Skills and Abilities:

• Strong commercial and business acumen with prior omnichannel experience.
• Proven analytical and critical thinking skills with capability to leverage data to unlock insights.
• Great written and verbal communication skills with ability to engage stakeholders across Global, Regional, countries and cross functions.
• Has high attention to detail and accuracy while working with strict reporting deadlines.
• Excellent organizational skills, good time management skills and ability to multitask and prioritize different requests.
• Solid and sound knowledge of accounting and financial principles.
• Advanced Microsoft Office Skills, particularly Excel, PowerPoint and Word.
• Prior experience with SAP, PowerBI and MicroStrategy is a plus.

Requisite Education and Experience / Minimum Qualifications:

• University degree or above.
• Member of an internationally recognized professional accounting body preferred.
• At least 7 years of broad-based finance experience with progressive responsibility in industry leading companies (Retail/FMCG).

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE'S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

• COURAGE: Speak up when you see an opportunity; step up when you see a need..
• OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
• INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
• TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
• INTEGRITY: Play by the rules. Hold yourself and others accountable to our company's standards.
• RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.

At adidas, we strongly believe that embedding diversity, equity, and inclusion (DEI) into our culture and talent processes gives our employees a sense of belonging and our brand a real competitive advantage.
- Culture Starts With People, It Starts With You -
By recruiting talent and developing our people to reflect the rich diversity of our consumers and communities, we foster a culture of inclusion that engages our employees and authentically connects our brand with our consumers.
Job Title: Manager, FP&A - Brand
Brand:
Location: Petaling Jaya
TEAM: Finance
State: 10
Country/Region: MY
Contract Type: Full time
Number: 535740
Date: Oct 8, 2025
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