Job Description

We are a leading chemical company, with the best teams developing intelligent solutions for our customers, and for a sustainable future.

We connect and develop people with diverse talents all over the world. For you, this means a variety of ways to progress.

Not only your performance but also your personality matter to us, regardless of gender, age, ethnicity, orientation, and background. At BASF, careers develop from opportunities.

Do you want to work with passionate teams, providing excellent business and digital services to the Asia Pacific region?

Do you want an open, supportive, and caring working environment?

Do you view your development needs seriously as we do?

If YES, then take your career to the #NextLevel with BASF !

Objectives of the Position

• As a full member of the Global Performance and Formulation Additives (GEDJ) Team, this position will work very closely with the Global Strategic Marketing team, to drive marketing communications and market intelligence and strategy for the business unit.
• Given this position will be based in our Kuala Lumpur Hub and will report to the Head of Communications Services in the Hub, while supporting the Global Performance and Formulation Additives business dedicatedly, it is expected that the incumbent will utilize the unique position to bring in new ideas, learnings, and views, from the hub team to the GEDJ team, to foster cross collaboration and best practice sharing.
• The Global Performance and Formulation Additives business unit focuses on serving customers in the paints and coatings, such as architectural, industrial, automotive and printing and packaging, as well as adhesives, construction and composites industries. It produces and markets a wide range of performance (light stabilizers and antioxidants) and formulation additives (dispersing agents, defoamers, rheology modifiers, wetting agents & surface modifiers, film forming agents) all over the globe.
• The Global Strategic Marketing team drives the key strategic aspects of the business such as capital investments / divestments, global research & development projects, industry and key customer strategies. The teams also steer the innovation process, competitor and market analysis, definition of launch packages, digitalization as well as internal and external customer promotions.

Main Tasks

Launch Excellence

• Lead/support global launch excellence project across the regions and ensure its implementation
• Lead/drive preparation of launch materials, including: branding concepts, unique value proposition definition, marketing communication campaign

Market Intelligence & Strategy

• Identify industry specific trends, market needs and long-term opportunities field on a global scale; and develop marketing position of the SBU in conjunction with Technical Marketing teams
• Provide global market, customer, and competitors\' marketing insight, monitor changes in market dynamics, and define counter measures

Digitalization

• Lead digitalization initiatives such as web tools, website development, sales tool development
• Drive digital marketing initiatives (online market places, product recommenders,..)
• Oversee management and track performance of online channels including websites, intranet and social media channels
• Produce and manage digital content including videos for internal and external use

Marketing Communications

• Develop & implement Additives communication strategy
• Develop and implement integrated marketing communications tactical plan including product launches, product advertising, customer events, industry target group events, promotions, fairs and exhibitions, trade press releases, online activities, social media
• Lead the development of global marketing materials for Additives launches, training, catalogue and one pagers
• Liaise with Global, Regional Communications, Regional Corporate Communications and Country Corporate Communications to coordinate and align all communications related matters internally; and externally manage agencies when needed
• Write news releases and support lead in reviewing news releases from the region, as requested
• Publish and distribute news releases internally and externally
• Handle proactive and reactive media opportunities in terms of messaging and content, while working with the Global Marketing Team

Requirements

• Master\'s degree in Marketing, Marketing Communications, Sales, Business Management or equivalent experience
• Minimum 5-7 years of experience in Product Management, Marketing, Marketing Communications, New Business Development experience
• Candidate with downstream chemical business exposure such as Coatings will be of top priority
• Candidate from international matrix and multi-cultural environment
• Able to guide and lead global marketing strategies through influence, in alignment with regional counter-parts
• Creative, self-motivated, with strong conceptual abilities and project management skills
• Excellent communications and negotiation skills with verbal and written English

BASF Asia-Pacific Service Centre was established in 2005. Located in Kuala Lumpur, the regional service hub has approximately 1,100 employees and growing. Focused on being a competency and digitalization driven hub, it also provides quality functional and know-how services in the areas of finance, controlling, human resources, real estate and facilities management, communications, environmental, health and safety, procurement, import-export order management, and information services to BASF companies and affiliates in the Asia Pacific region. BASF also has two other regional hubs located in Berlin, Germany, and Montevideo, Uruguay that cover the Europe and Americas regions.

At BASF, we create chemistry for a sustainable future. We combine economic success with environmental protection and social responsibility. Around 111,000 employees in the BASF Group contribute to the success of our customers in nearly all sectors and almost every country in the world. Our portfolio comprises six segments: Chemicals, Materials, Industrial Solutions, Surface Technologies, Nutrition & Care and Agricultural Solutions. BASF generated sales of \xe2\x82\xac87.3 billion in 2022. BASF shares are traded on the stock exchange in Frankfurt (BAS) and as American Depositary Receipts (BASFY) in the U.S. Further information at .

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A unique total offer: you@BASF

At BASF you get more than just compensation. Our total offer includes a wide range of elements you need to be your best in every stage of your life. That\'s what we call you@BASF. Click here to learn more.

A unique total offer: you@BASF

At BASF you get more than just compensation. Our total offer includes a wide range of elements you need to be your best in every stage of your life. That\'s what we call you@BASF. Click here to learn more.

Working at BASF: We connect to create chemistry

We are proud of strong history of innovation, which has helped make us who we are today \xe2\x80\x93 the world\'s leading chemical company. Every day, our global team of over 120,000 individuals work together to turn visions for sustainable solutions into reality by connecting with one another and sharing our knowledge.

The right people are crucial for our sustainable success. We aim to form the best team by bringing together people with unique backgrounds, experiences and points of view. Our differences make us stronger and more vibrant. And an open, creative and supportive work environment inspires us to achieve exceptional results.

About BASF

Find out what BASF has to offer as an employer and why you should join our team.

Your application

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Contact us

You have questions about your application or on how to apply in Europe? The BASF Talent Acquisition Europe team is glad to assist you.

Please note that we do not return paper applications including folders. Please submit copies only and no original documents.

For BASF, diversity is one of the essential keys to business success and the well-being of our employees. We promote an inclusive culture that accepts the diversity of people, experiences and capabilities. By embracing talents and abilities of all kinds, we aim to boost creativity and motivation, and enhance our teams\xe2\x80\x99 performance.

Join the team and connect with more than 117,000 other minds.

Kuala Lumpur, 14, MY

BASF Asia-Pacific Service Centre Sdn. Bhd.

Human Resources

Permanent

86286

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BASF