Job Description

RequirementsJob Purpose

• To oversee Marketing for Affordable Home Projects (SEED), reporting directly to the General Manager (GM, Development Services)
• The role includes the overall planning and implementation of effective Development and Phase Marketing Plans and ensuring the timely execution of all New Launches as per Budget Plan , as well as to clear unsold stock.

Job ResponsibilitiesBranding

• To lead Brand Positioning of new SDP product
• To prepare and work central marketing team to craft communication and media plan to implement branding strategy

Product

• Demonstrated success in positioning and launching differentiated products that meet and exceed business objectives
• Develop a marketing plan for the products support in conjunction with the marketing team, including key activities and budgets to support the retention of existing customers and the acquisition of new customers.
• Identify market trends & opportunities, review competitor activities and changes in consumer needs/wants (Market Intelligence)

Pricing Strategy

• Developing and implementing pricing strategies that enhance profitability
• Formulate pricing strategies with market intelligence in place
• Working closely with other teams to closely track movements in costs
• Analyzing price change requests from the sales team by evaluating margin impact, potential incremental volume, and competitor price levels
• Assisting in creating promotional campaigns
• Tracking market trends and keeping up to date on prices set by competitors
• Develop overall marketing objectives, strategies & action plans to ensure marketability & salability of all products.
• Execute product marketing launch process, strategize on market positioning, value propositions to facilitate communication and sales presentations.
• Oversee end-to-end strategy, planning and execution of all new product
• launches and ensure launch success
• Implement action plans to market and sell xe2x80x98not new launchesxe2x80x99 and completed stock

Promotion

• Set the overall sales strategy, ensure channel, and launch readiness, and manage the quarterly and long-term business planning.
• Translates the strategy into defined tactics, programs/projects, priorities, and timelines, and ensures alignment with strategic plans to turn strategy into reality
• Drive decisions for the product line to define market opportunities and to develop a Product Launch strategy.

Pre Sales Planning

• Develop strategies for reaching customers and generating sales leads
• Provide financial analysis assistance to sales team required for negotiation planning.
• Ensure tracking sales objectives along with promotion effectiveness.
• Develop promotion analysis framework as required for tracking purposes plus analyze ROI on promotion investment

Education & Professional Experience

• Degree in Business / Marketing or relevant discipline
• Minimum 10 years of relevant working experience, preferably with good working knowledge in property development / commercial & retail development / real estate management.

Sime Darby Property