Job Description

JOB PURPOSEAs the Manager of Marketing and Multimedia Communication, your role is to support the Marketing Director in strategic marketing initiatives. This includes planning, organizing, and implementing marketing campaigns, advertising and promotional activities across various communication channels to enhance brand image, drive market growth, support sales and students\' engagement events. You will be responsible for multimedia contents management and campaigns to engage audiences across digital platforms, collaborating with cross-functional teams to coordinate campaigns, manage budgets, and track performance metrics.KEY RESULT AREAS / RESPONSIBILITIES INCLUDE:Marketing: * Transform strategic marketing strategies into innovative online, ATL/ BTL campaigns to increase/ support sales growth and foster sustainable business growth.

• Manage multimedia communication campaigns and lead generation initiatives across digital platforms includes social media, email marketing, print materials, and video productions.
• Collaborate with cross-functional teams, including agencies, vendors, designers, content creators, website developers, and influencers/ student influencers, to create compelling marketing and communication materials.
• Curate digital content to enhance the company\'s online presence through SEO, SEM, social media marketing, advertising, and media publicity.
• Oversee photography and videography assignments for events and marketing collaterals.

Performance Monitoring: * Analyze marketing performance metrics to provide actionable insights and recommendations for achieving targeted metrics.

• Stay updated on industry trends and emerging technologies to drive innovation and improve marketing effectiveness.

Design & Copywriting: * Maintain brand identity across all divisions and ensure compliance with corporate identity guidelines.

• Provide creative direction for promotional materials, editorial content, and the distribution of company publications and internal comms.
• Oversee the design, development, and publication of marketing/sales materials and communication write-ups.
• Edit and proofread all marketing materials to ensure consistency and accuracy.

Events & Promotions: * Plan, conceptualize, and execute events and promotions to enhance brand visibility and drive business growth.

• Deploy events and campaigns and report performance metrics against agreed KPIs.

JOB SPECIFICATIONS:Minimum Qualification:Minimum Degree in Marketing, Business Administration, Mass Communication, Media, or other related disciplines is required.Related Experience:Minimum 4 years of experience in Marketing, Promotions, Communications or Event Management.

Taylor\'s Education Group