Job Description

Job Title:

Chief Marketing Officer (CMO)

Location:

Johor Bahru (HQ) | Hybrid Work Option

Industry:

Food & Beverage, Lifestyle, Hospitality, Retail

Employment Type:

Full-Time

Level:

Executive

Reports To:

Group CEO

About the Role

We are a fast-growing F&B collective comprising a bold open-flame restaurant, a lifestyle cafe, and an investment arm with exciting expansion plans, including a new bakery brand. As we continue our journey to build a world-class F&B ecosystem, we are looking for a visionary

Chief Marketing Officer (CMO)

to lead the brand and marketing strategy across all our brands.

This role goes beyond awareness -- it's about crafting a compelling, scalable brand empire rooted in storytelling, fire, flavor, and forward-thinking.

Key Responsibilities

Brand Strategy & Positioning

Develop and refine brand architecture across multiple F&B concepts. Ensure each sub-brand has a distinct identity aligned with the group's core values. Lead rebranding and positioning efforts for new acquisitions.
Marketing & Growth

Own the full-spectrum marketing roadmap: digital, offline, PR, influencer, partnerships, and loyalty programs. Launch national and regional brand campaigns from concept to execution. Drive customer acquisition and retention through data-driven performance marketing.
Brand Amplification & Recognition

Create strategies to earn industry accolades (e.g., Tatler Dining, Michelin Guide). Lead press relations, influencer partnerships, and lifestyle brand collaborations.
Digital & Content Strategy

Oversee storytelling across social media, content marketing, and video platforms. Lead in-house and external teams to produce high-quality, brand-aligned content.
Expansion & Go-to-Market

Develop marketing strategies for new outlet openings in Malaysia and beyond. Support acquisition integration plans and investor decks with compelling branding narratives.
Sustainability & ESG Branding

Embed values of sustainability, ethics, and community into marketing content and brand identity.

Key KPIs

Brand awareness, sentiment, and engagement Digital performance (ROAS, conversion, engagement) Campaign ROI and outlet footfall Award recognitions and successful submissions Loyalty program growth Quarterly brand equity audits

Ideal Candidate

A visionary storyteller with a strategic mindset and executional excellence. Proven experience in F&B, lifestyle, or hospitality branding (regional experience is a plus). Strong understanding of digital marketing, brand building, and content direction. Experience with performance marketing and PR campaigns. Comfortable balancing creative ideas with commercial goals. Proficient in both Mandarin and English

Bonus Points

Experience in brand launches that won regional awards. Exposure to acquisition, rebranding, or venture-backed businesses. Passion for community-driven storytelling, sustainability, and culinary culture.

Why Join Us?

Play a key role in shaping a growing F&B group's brand identity and legacy. Be part of a founder-led team with bold ambitions and creative freedom. Opportunity to lead multiple brands and high-impact projects. Competitive compensation package + potential ESOP + leadership influence.
Job Type: Full-time

Pay: RM10,000.00 - RM15,000.00 per month

Benefits:

Opportunities for promotion Professional development
Schedule:

Monday to Friday
Experience:

CMO: 3 years (Required) F&B: 1 year (Required)
Language:

Mandarin (Required)
Location:

Johor Bahru (Johor Bahru) (Required)
Work Location: In person