Job Description

Key Responsibilities:

Brand Strategy & Positioning

Develop and refine the group-wide brand architecture across restaurant, cafe, and future bakery brand(s). Ensure each sub-brand has a distinct identity while aligning with the group's master brand and values. Lead rebranding/positioning work for new acquisitions.

Marketing & Growth

Own the marketing roadmap -- digital, offline, PR, influencer, partnerships, and loyalty programs. Launch national and regional brand campaigns, from concept to execution and measurement. Drive customer acquisition and retention through data-driven performance marketing strategies.

Brand Amplification & Awards

Build and execute strategies to win Tatler Dining, Top Cafe lists, and future Michelin Guide recognitions. Handle all press relations, partnerships, and brand collaborations with premium lifestyle brands.

Digital & Content Direction

Oversee storytelling strategy across social media, content marketing, and video production. Champion creative excellence -- lead in-house and agency partners to craft compelling, brand-aligned content.

Expansion Marketing

Prepare go-to-market launch strategies for new outlet openings across Malaysia and beyond. Develop acquisition brand integration plans (e.g., bakery, scalable cafe units). Support investor brand decks and pitch positioning in fundraising or M&A.

Sustainability & ESG Branding

Embed ESG narratives into marketing -- transparency, community, sustainability, and ethics.

Knowledge and Skill Requirements:

Fluent in Mandarin (written and spoken). Visionary storyteller who can shape and scale brands across multiple verticals. Strategic thinker with executional excellence -- comfortable juggling creative and commercial goals. Proven experience in F&B, lifestyle, or hospitality branding (regional exposure a big plus). Strong grasp of digital trends, brand positioning, and growth marketing. Bonus: Experience in acquisition/integration marketing or rebranding acquired assets. Experience working with venture-backed brands or family-grown businesses evolving into brand groups. Worked on brand launches that won regional F&B or hospitality awards. Passion for storytelling rooted in community, fire, and food. Strong understanding of the F&B industry

Benefit:

Be part of a visionary, founder-led team building a global F&B brand. Work on iconic brand narratives, new concepts, and exciting acquisitions. Influence both operational reality and creative dream. Competitive compensation + ESOP potential + leadership influence. Bonding activities, company trips, profit sharing Work-Life Balance Ownership Opportunities: Open to shareholding after 3-5 years
Job Type: Full-time

Pay: From RM10,000.00 per month

Language:

Fluent in Mandarin (written and spoken). (Required)
Work Location: In person