Job Description

Descriptions Supporting the firm\'s marketing and branding initiatives, this Marketing specialist will work across business units, be versatile to utilize various mediums and will be given the opportunity to learn cross-industry specializations. Responsibilities . Work with the Digital Marketing, Communications and Business Development teams in integrated marketing campaigns and projects with ATL, BTL and TTL elements. . Plan for and organize firm events (physical and online). Responsibilities include vendor engagement, processing registration, event program development, speaker engagements and project coordination. . Identify potential marketing opportunities (such speaking engagements, partnerships) to promote KPMG\'s thought leadership, and coordinate the marketing campaign. . Plan and coordinate direct marketing campaigns including media buy, advertisement production, proposal development etc. . Source for potential third-party vendors to provide required services and products, and coordinate onboarding in alignment to applicable policies. . Produce relevant monthly/periodic reports to monitor, analyze campaign performance. Contribute insights to optimize data and provide recommendations for improvement. . Coordinate global/regional projects and ensure deliverables are according to expectations. . Support special projects undertaken by the Head of Department that may require research, materials preparation, and project management. Requirements . Bachelor\'s Degree (Second Class Upper or better) in Marketing, Management, or equivalent. . 2 years\' experience in relevant fields with transferable skills. . Strong communication skills in English, written and spoken. Added proficiency in Mandarin/Bahasa Malaysia is an advantage. . High proficiency in Microsoft PowerPoint, Excel, Word. Competence is relevant martech tools is an advantage. . Knowledge/experience in event management, social media marketing and/or email marketing is an advantage.

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