Market Insights Manager
Petaling Jaya, Malaysia
Job Description
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MAIN PURPOSE OF ROLE Supervise the activities of a team of market researchers to ensure that research is credible and cost-effective and that recommendations and reports are accurate and timely. MAIN RESPONSIBILITIES
Insights that Create Value:
- Provide MONTHLY updates of lagging and leading business performance leveraging on various data sources: Nielsen Retail Audit, IQVIA, E-Com Read data (BrandIQ), and Internal sales data to support monthly deliverables /meetings including GM commentary, Sales & Operation (S&OP) Meeting, Commercial Meetings, Brand Performance Dashboards, scorecards.
- Provide external lens in terms of competitive analysis / benchmarking \xe2\x80\x93 linked to the above monthly deliverables.
- Ability to triangulate knowledge across multiple data sources and come up with clear conclusions including monthly & quarterly business cycles (read channels projections leveraging Nielsen / IQVIA data & unread channels market triangulation with internal data as well as leveraging 3rd party data such as Kantar.
- Links insights and information to translate into actionable activities.
- Responsible for New Product Initiative by working with cross functional team to ensure timely launch of new products including monitoring the brand performance (& competition) on a monthly basis via Dashboards / KPI tracking.
- Keep the organization in touch with needs, influences and behavior across core consumer segments
- Work with Area MI to champion brand health and equity fundamentals, tracking performance vs. goals
- Work cross functionally with Commercial Excellence, Marketing, Sales and Finance in data analysis and reporting on a monthly basis whenever we have updated market performance results from Nielsen / IQVIA as well as internal results. This would including working with internal teams (ComEx, Finance, Trade, Marketing / Brand Teams) to update the various dashboards including support monthly explanation of the performance in the read channel (GM Commentary, Calls with Division etc)
- Work closely with market measurement suppliers, enabling high quality data and report delivery for fact-based business tracking. This will include performing validation of the data from the suppliers such as Nielsen / IQVIA / BrandIQ (e-Com data provider) as well as performing impact analysis whenever there is panel updates from the suppliers.
- Publish monthly market reports/dashboards with key trend and commentary. Evaluate Abbott brands performance against market trends, market growth and market share performance. As mentioned above, this will entail various deliverables required for GM commentary, Corporate / Division Sales Calls, Commercial Meetings, S &OP meetings as well as updating Brand KPIs / Dashboards required by the Brand Teams.
- Provide insights based on analysis conducted by identifying potential risk or opportunities of Abbot brands including ad-hoc business revisions with Division.
- Tracks and facilitate New Product Initiative by working with cross functional team to ensure timeline launch of new product including updating launch Dashboards / KPIs
- Quarterly business cycles support on market growth & share projections leveraging Nielsen / IQVIA / e-Com data for read channels and working with Finance on triangulation with internal data.
- Primary market research management (approximately 25% of the workload) \xe2\x80\x93 working with Marketing on timely delivery of tracking studies such as Brand Health Tracking, Healthcare Professional Recommendation Share Tracking, Kantar Panels as well as conducting ad-hoc consumer validations of NPIs & Communications. This will also entail working with Regional MI Team to ensure consistency of KPIs reporting (Brand Funnel, Reco Share Tracking) and use of research methodology for NPI / Comm validation.
- Maintain repository of historical syndicated data as well as all customized projects to be used suitably
QUALIFICATIONS
- At least 8 years of market performance analysis using Nielsen / IQVIA / Kantar data, business intelligence, analytics experience and primary market research. Cross-functional experience preferred especially working with Finance / Commercial Excellence / Marketing Teams on market data analysis / performance measurements.
- Mandatory :
- Good working knowledge of Nielsen data especially ability to validate data with internal data, performance impact analysis due to Panel Changes, working with Nielsen and In-house data analysis for monthly workbook reporting.
- Experience leveraging syndicated services (Nielsen Retail Audit and Kantar Panel Data)
- Strong analytical skills and software skills.
- Must be comfortable using Excel and ability to understand how to streamline data reporting by leveraging excel and potentially Power BI
- Demonstrated track record of managing external agency partnerships especially Nielsen Retail Services and Kantar Panel.
- Consumer Products Goods or Health Products experience desirable.
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Job Detail
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Job IdJD919421
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IndustryNot mentioned
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Total Positions1
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Job Type:Full Time
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Salary:Not mentioned
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Employment StatusPermanent
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Job LocationPetaling Jaya, Malaysia
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EducationNot mentioned