Job Description

Our client is a well-renowned beauty brand. In order to support rapid and aggressive expansion, our client is looking for a talented and dynamic professional to join them as the Marketing Manager.

Job Responsibilities

Key Job Accountabilities:

• To manage marketing team with the responsibilities of Brand & Product Marketing, PR, VMD, CRM and A&P.
• To carry out all marketing tasks, PR activities and manage products launches to ensure sales targets are met or exceeded.
• To support the team in ensuring that the products launch successfully.

Technical & Professional competencies required:

• Good People Skill & able to work across various departments.
• Good understanding of brand values.
• Strong analytical, logical and mathematical skills with an eye for details.
• Excellent command of the English language (verbal and written).
• Digital-savvy and well-versed with social media platforms such as Instagram and Facebook.
• Passionate about PR with a good understanding of influencer engagement, in addition to media relations.
• Meticulous, diligent, well-organized with good time-management abilities.
• Self-motivated with high level of initiative and sense of urgency.
• Strong written & verbal communication.
• Proficient in Microsoft applications, especially MS Excel and PowerPoint skills.
• Eye for beauty is a plus.

Marketing

• To assist the Brand Manager in improving product\'s marketing campaigns, strategies or developing new products fit for the brand.
• Define product launch strategy, Star Product animation strategy, pillar product and loyalty franchise strategies, building executional programmes to roll out across all business channels.
• Ensure all counters have the necessary tools in a timely manner to meet sales objectives of new product launches and work closely with Sephora or other retailers for successful campaign/launches across all channels (B&M and EC).
• Continue to develop and perfect the communication surrounding new launches and national events.
• To create the forecasts for all new products and samples and acquire approval from managers and business controller.
• Build actionable sampling strategy by SKU and by channels to support sampling activities.
• Provide pricing recommendations and rationale for new launches and manage pricing queries and updates.
• Understand brand performance: sell-in vs sell-out and customers\' insight vs trend. To understand customer\'s data and identify opportunity to grow database and to retain existing customers. To improve overall CRM program and communications.
• Collate sales data for monthly update/reports/regional reports & reviews.
• Remain commercially aware by researching competitors with regards to new products and activity.

PR

• Plan and execute content pitching strategies, both digital & print, in accordance to product launches.
• Devise and execute on-brand PR seeding which involves product inventory management.
• Promptly attend to influencer/press enquiries on a daily basis.
• Relationship building and networking with press, influencers, celebrities & makeup artists.
• Seek and analyse competitor marketing and PR materials both on and offline.
• Maintain tracking report and monitor social/digital media for brand mention and PR coverage.
• Maintain and aim for top PR ranking/KPIs in social media/influencer performance.
• Other additional tasks assigned from time to time.

Job Requirements

• Minimum Bachelor Degree in Marketing or equivalent.
• Must have at least 3 years of relevant working experience in beauty.
• Skills required include people skills, leadership skills, negotiation skills and basic knowledge on Digital Marketing and CRM.
• Ability to work well in a fast-paced, multi-tasking environment.

Reporting To

Brand General Manager

For more information or confidential consultation, please do not hesitate to contact Pui Yee at +603 7735 6210 or at puiyee.chow@bell-ward.com.

We thank you for applying with us in advance but only short listed candidates will be notified.

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