Job Description

Cathay Pacific
Marketing & Branding
Brand, Insights and Marketing Communications Department
Permanent
Kuala Lumpur, Malaysia
Application deadline: 24 Oct 2025

Company Description

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Let your passion fly! We're proud to be one of the world's leading airlines. Our reputation is built on a long track record of success, an ongoing commitment to our home Hong Kong, and on the delivery of customer service that's straight from the heart. All of this is possible due to our talented people who share our passion for aviation and our commitment to being the best. Our global family can open up a world of opportunities for you. This means that your first role at Cathay Pacific won't be your last. It could take you anywhere. Join us and discover just how far you can go!

Role Introduction

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To support the Regional Marketing Team in the Customer Travel, Lifestyle, and Cargo pillars and coordinate with local agencies to adapt regional and global materials for effective local use.



To support the Regional PR and Social Media manager to shape positive public perceptions, enhance brand reputation and manage crises effectively.



To protect and promote the brand reputation of the Cathay Pacific group across all media platforms (traditional, digital, and social).

Key Responsibilities

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Insights Gathering and Reporting


Provide stakeholders with insights into local marketing intelligence, activities, and/or news.


Localisation


Execute global and regional campaigns in local market and ensure that these campaigns are adapted according to local culture and sensitivities.

Assist with the organisation of local sales and trade events if required


Marketing


Develop and deliver local marketing campaigns to drive commercial objectives in the Customer Travel, Lifestyle and Cargo pillars.

Function as a brand custodian and ensure that internal and external marketing materials are brand compliant.

Ensure local collateral stock levels are maintained appropriately


Loyalty


Identify, develop, and deliver local earn and burn opportunities that are jointly agreed with Regional and Head Office.

Execute initiatives to promote the Cathay membership programme and acquire new members.

Support Cathay member engagement initiatives as required.


Public Relations


Build and maintain strong relationships with local media (traditional media, key opinion leaders/influencers)

Identify opportunities to positively profile senior management, such as through interviews, public speaking engagements and social media. Draft talking points/content.

Organise and support local PR events.


Social Media


Suggest social media content with local insights and local language requirements and work with regional team and agency for delivery

Adapt suitable global and regional social media content for local use


Corporate Social Responsibility


Coordinate logistics and local participation as and when required


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Requirements

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(continued)



Customer Relations


In Outports where there is no dedicated Customer Relations role, the Marketing and Public Relations role is expected to take ownership of CRD case handling including:


o Act as the point of escalation to address complex responses, special and legal cases



o Assist to prepare templates and responses in the local language



o Work with local legal counsel and regulatory bodies in handling special cases as required Help to build, strengthen and protect the brand by responding to complaints in a timely and professional manner



Emergency and Accident Communications


Support E&A communications with backing from the regional Public Relations lead and Head Office, as required.

E&A

Emergency and Accident and Crisis Response responsibilities as required


Academic Qualifications


Tertiary education in Marketing, Communications, or Advertising.

Knowledge, Skills, Training and Experience


Minimum one year's experience in a marketing and/or Public Relations enterprise Fluent in spoken and written English. Fluency in local language. Good understanding of the local media landscape (mainstream and social). Ability to work under pressure and to meet tight deadlines, ensuring speed to market whilst maintaining quality of work. Capable of working outside of office hours in response to urgent Corporate Affairs matters Capable of working on multiple projects simultaneously Highly organised with a creative eye for detail, and possess a strong passion for marketing. Strong interpersonal and communications skills

Discreet individual, who can be trusted with confidential material

Benefits

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Be part of the Cathay Pacific family and join a dynamic team culture working for one of the world's Top Global Airlines.

Make the most of your leave and take advantage of travel industry discounts including airfares, hotels, tours and car hire.

Fly high with career development opportunities to diversify your skills and experience within the Cathay Pacific family.

Personal & Application Information

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Cathay Pacific is an Equal Opportunities Employer. Personal data provided by job applicants will be used strictly in accordance with our Applicant Personal Information Collection Statement and for recruitment purposes only. Candidates not notified within eight weeks may consider their application unsuccessful. We keep records of your data for no longer than is necessary for the purpose for which we obtained them and any other permitted linked purposes. If your application is unsuccessful, we will keep your details on file for as long as is necessary to process your application or for the purposes of further job opportunities if you agree to such longer periods.



Only applications from candidates with a cover letter and the right to work in Malaysia without restrictions or sponsorship will be considered.