Job Description

• Candidate must possess at least Post Graduate Diploma or Degree in Marketing or related fields.
• Must be fluent in written & spoken English and Bahasa Malaysia, Mandarin will be of advantage.
• At least 1 year(s) of working experience in the related field.
• Good presentation skills and communication skills.
• Good knowledge of social media platforms like Google Ads, Facebook, and Instagram will be prioritized for this position.
• Good knowledge of market research techniques, data analysis, and statistical methods.
• Self-motivated, passionate, innovative, resourceful, proactive, result driven, and ability to work in a fast pace and challenging environment.

Responsibilities

• Social Media Strategy Development:\xe2\x80\xa2 Develop comprehensive social media marketing strategies aligned with overall business goals.
• Platform-Specific Campaigns:\xe2\x80\xa2 Plan and execute marketing campaigns tailored to each platform, including Facebook, Instagram, TikTok, and Xiao Hong Shu.
• Content Creation:\xe2\x80\xa2 Create engaging and visually appealing content for each platform, considering the unique characteristics and audience preferences of Facebook, Instagram, TikTok, and Xiao Hong Shu.
• Content Calendar Management:\xe2\x80\xa2 Develop and maintain a content calendar to ensure consistent and timely posting across all social media platforms.
• Audience Engagement: \xe2\x80\xa2 Foster engagement by responding to comments, messages, and user-generated content on Facebook, Instagram, TikTok, and Xiao Hong Shu.
• Influencer Collaboration:\xe2\x80\xa2 Identify and collaborate with influencers on Facebook, Instagram, TikTok, and Xiao Hong Shu to amplify brand messaging and reach a wider audience.
• Campaign Monitoring and Optimization:\xe2\x80\xa2 Monitor the performance of social media campaigns using analytics tools and make data-driven adjustments to optimize results.
• Cross-Platform Integration:\xe2\x80\xa2 Coordinate and integrate marketing efforts across Facebook, Instagram, TikTok, and Xiao Hong Shu to maintain a cohesive brand presence.
• Paid Advertising:\xe2\x80\xa2 Manage paid advertising campaigns on social media platforms, including budget allocation, targeting, and ad creation.
• Community Building:\xe2\x80\xa2 Develop strategies to build and nurture online communities on Facebook, Instagram, TikTok, and Xiao Hong Shu.
• Trend Analysis:\xe2\x80\xa2 Stay updated on industry trends and social media platform updates to incorporate relevant features and content types into the strategy.
• Analytics and Reporting:\xe2\x80\xa2 Utilize analytics tools to track key performance indicators (KPIs) and prepare regular reports on social media performance.
• Collaboration with Creative Teams:\xe2\x80\xa2 Work closely with visual designers and multimedia designers to produce high-quality and shareable content for each platform.
• Localization Strategies:\xe2\x80\xa2 Develop strategies for localizing content to resonate with specific regional audiences on Facebook, Instagram, TikTok, and Xiao Hong Shu.
• Regulatory Compliance:\xe2\x80\xa2 Ensure that all social media activities comply with relevant regulations and guidelines on each platform.
• Emerging Platforms Exploration:\xe2\x80\xa2 Keep up with emerging social media platforms and assess their relevance for potential inclusion in the marketing strategy.

BenefitsCareer advancement pathway: Content Marketing Executive, Digital Marketing Executive, Marketing Manager, Sales Manager, Business Development ExecutiveBenefits:\xe2\x80\xa2 Basic salary depending on years of experience and capabilities.\xe2\x80\xa2 EPF, SOCSO, and EIS.\xe2\x80\xa2 Overtime Allowance.\xe2\x80\xa2 Performance Bonus.Additional Benefits

• Annual Leave
• Annual Bonus
• EPF / SOCSO / PCB
• Training Provided
• Overtime Pay
• Performance Bonus
• Medical and Hospitalisation Leave

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