Job Description

Job Overview

We are seeking a dynamic and detail-oriented Marketing Coordinator to join our team. The ideal candidate will be responsible for developing and executing marketing strategies across multiple channels to enhance brand visibility, drive engagement, and support sales initiatives. This role offers an excellent opportunity to work in a fast-paced environment, utilizing a wide range of digital marketing tools and techniques to achieve measurable results. The Marketing Coordinator will collaborate with cross-functional teams to optimize campaigns, analyze performance metrics, and contribute to the overall growth of the organization.

Responsibilities

Develop and implement comprehensive marketing campaigns utilizing SEO, social media marketing, content marketing, and multichannel marketing strategies. Manage advertising sales initiatives and coordinate print advertising efforts to maximize reach and engagement. Oversee digital marketing activities including email marketing, Google AdWords, Facebook Advertising, and marketing automation platforms. Create compelling content for various platforms using copywriting skills and Adobe Creative Suite tools. Maintain and update the company website using WordPress, HTML, and other web development tools; ensure website optimization for performance marketing and e-commerce objectives. Conduct research on industry trends, competitor activities, and target audience preferences to inform campaign strategies. Analyze campaign performance using Google Analytics and other analytics tools; prepare reports to measure ROI and identify opportunities for improvement. Collaborate with product management teams to align marketing efforts with product launches and updates. Assist in budgeting for marketing projects, ensuring efficient allocation of resources across channels. Support B2B marketing initiatives by developing targeted outreach strategies and managing client relationships.

Skills

Proficiency in SEO best practices and social media marketing platforms (Facebook Advertising, Google AdWords). Strong knowledge of multichannel marketing tactics including digital marketing, content marketing, email marketing, and print advertising. Experience with Adobe Creative Suite (Photoshop, Illustrator) for content creation. Familiarity with WordPress, HTML coding, and website optimization techniques. Ability to utilize Google Analytics for data analysis and performance tracking. Knowledge of marketing automation tools and performance marketing strategies. Excellent research skills combined with strong copywriting abilities for engaging content development. Understanding of e-commerce platforms and product management processes. Ability to manage multiple projects simultaneously while adhering to deadlines. Strong analytical skills with a focus on data-driven decision making in digital campaigns. This position offers an exciting opportunity for a motivated individual passionate about innovative marketing strategies across diverse channels. The ideal candidate will bring creativity, technical expertise, and strategic thinking to help elevate our brand presence in a competitive marketplace.
Job Type: Full-time

Pay: RM1,700.00 - RM2,500.00 per year

Benefits:

Flexible schedule Health insurance
Work Location: Remote