Job Description

What we do

Founded in 2011, Coda Payments (\xe2\x80\x9cCoda\xe2\x80\x9d) is the leading provider of secure, cross-border monetisation solutions for digital products and services in more than 60 markets. Through our three services: Codashop, xShop, and Codapay, we help top digital content publishers worldwide such as Activision Blizzard (Call of Duty: Mobile, Diablo Immortal), Riot Games (VALORANT, League of Legends: Wild Rift), Moonton (Mobile Legends: Bang Bang), Garena (Free Fire), Tencent (PUBG Mobile), beIN, Bigo Live, Tinder, and Viu to monetise their content and unlock new revenue streams.

Headquartered in Singapore, Coda has 11+ offices and 35+ remote locations worldwide. To date, we have over 500 employees of 42 nationalities working together towards the same mission: to offer our customers the best value, experience and entertainment every day, without fail.

In 2022, we have also been named the 5th fastest growing fintech company in the APAC by the , the 13th fastest growing company in Singapore by the , and a Technology Pioneer by the .

As Marketing Director, your main mission is to grow Codashop,\xe2\x80\x8b\xe2\x80\x8b the trusted source of games and in-game currencies for millions of gamers worldwide, with a robust omni-channel marketing program. You will be instrumental in driving Codashop\'s market share in Thailand and Malaysia by leading the local Marketing Team and driving key strategic initiatives.

Responsibilities:

• Lead the go-to-market strategy of Codashop, manage the end-to-end marketing process from conceptualization, marketing budget planning, to campaign execution and post-campaign data analysis.
• Drive marketing partnerships with new and existing partners, pitch marketing promotion ideas and deliver effective partnership campaigns mapped to business objectives.
• Drive user acquisition, user engagement and revenue growth on Codashop via various online marketing channels (website, social media, influencers/KOLs, emails, push notifications, esports).
• Organising, enabling and managing the marketing team.
• Manage social media content and build an engaging online community on Facebook, Instagram, TikTok and YouTube.
• Collaborate with top gaming influencers, oversee local influencer search, enhance the quality of marketing campaigns produced by influencers.
• Drive the growth of the biggest community esports tournament in the region - Codashop Global Series.
• Work cross-functionally within different verticals and country leadership to drive Codashop revenue and increase partnership and deeper collaboration.
• Work closely with the global digital & brand team and senior stakeholders based in Singapore to share knowledge, develop best practices and achieve marketing efficiencies to contribute to Coda Payments\' global expansion.

Requirements:

• 10+ years of relevant work experience in marketing, with focus on brand marketing, partnership marketing, social media marketing and influencer marketing.
• At least 5+ years of people management experience in managing a team of associates.
• Sound leadership skills, with a track record of managing, coaching, and elevating marketing teams.
• Deep understanding or passion in the gaming industry is highly preferred.
• Excellent track record in at least one of the following areas: Growth Marketing, Digital Marketing, and/or Integrated Marketing (Paid, Earned & Owned)
• Experience leading a digital go-to-market strategy, marketing calendar planning and performance forecast.
• Wide marketing network and connection with brands in Thailand and Malaysia would be valuable
• Strong track record of making smart decisions backed by excellent judgement.
• Expert in end-to-end marketing campaign development from idea conceptualization, budget planning to campaign execution and post-campaign data analysis
• Entrepreneurial mindset with experience in building up a new brand and/or launching a new market is a huge plus
• You are proactive, action-oriented and operate with a sense of urgency.
• Excellent communication & presentation skills with the ability to pitch new businesses and partnership deals to external partners and internal stakeholders
• Ability to work autonomously in a fast paced environment, highly organized and can successfully manage various processes across teams and projects
• Outstanding communication & presentation skills, with strong strategic and analytical capabilities and pay great attention to details
• You thrive in a fast-paced, cross-functional, and culturally diverse environment.
• Fluency in English

Working at Coda

Life at Coda is fast-paced, challenging, and fun. As a rapidly growing global company, we\'re always looking to step up and adapt to changes quickly; there is never a dull day at Coda.

Nonetheless, we value work-life balance as much as you do. At Coda, remote and flexible working arrangements take centre stage for Codans to work smartly and have autonomy in how they work.

We make things happen in the most impactful and effective manner. We are looking for someone eager to initiate new ideas, hungry to contribute more, derives satisfaction from team wins rather than individual ones, and values integrity. If this sounds like you, you will fit perfectly into our Coda team!

We are an equal opportunity employer and do not discriminate based on gender, race, age, religion, disability, or other local protected class. We are committed to cultivating an inclusive environment for all employees, and we welcome the diversity that you will bring!

We are sorry to inform you that only shortlisted candidates will be notified as we may be overwhelmed by the number of applicants coming into our system; hence if you do not get a reply from us - don\'t give up on us just yet!

We encourage you also to check out our career site at https://www.codapayments.com/careers - we may have other suitable openings for you.

Coda Payments