Job Description

Marketing Director

The company is a leading provider of technology solutions for the retail industry and AWS\' leading partner. Their comprehensive suite of products and services, including cloud computing and digital platforms, are designed to help retailers improve their operations, increase sales, and enhance the customer experience. They are part of a publicly listed company in KLSE with a proven track record of success and are dedicated to delivering innovative solutions that help their clients thrive in an ever-changing retail landscape. Whether you\'re a business-to-consumer or business-to-business operation, the company has the expertise and resources, combined with AWS\' cutting-edge technology, to help you achieve your goals.

They are looking for a passionate, hardworking, customer-focused and detail-oriented Marketing Director to be part of the leadership team to drive customer acquisition and growth. They hire only builders - people who like to invent, enjoy problem-solving and are outcome driven.

Responsibilities:

• Leading and overseeing all aspects of the company\'s overall marketing strategies to acquire new customers for Axrail AI platform
• Develop and execute innovative marketing strategies to drive company brand awareness, engagement and software platform revenue growth
• Collaborate with Marketing Manager and Marketing Lead (Event) to achieve business goal
• Manage and mentor the marketing team by providing guidance, training, and performance evaluation to ensure the team success and growth
• Oversee website design, user experience, and optimize a seamless and engaging online presence that converts visitors into customers
• Utilize data analytics tools and metrics to measure the performance of digital marketing efforts. Analyze and interpret data to identify trends, insights, and opportunities for improvement
• Manage the digital marketing budget efficiently, allocating resources to maximize ROI and meet performance goals
• Work closely with internal teams, such as sales, to align digital marketing initiatives with broader company strategies. Collaborate with external agencies if needed
• Stay up-to-date with digital marketing trends, emerging technologies, and industry best practices. Recommend and implement new strategies and tools to maintain a competitive edge

• Possess a Diploma or Bachelor Degree in Marketing, Mass Communications, Digital Advertising or related field
• 15+ years experience in Digital Marketing / Marketing role, preferably in IT industry
• Excellent command in English. Bahasa Malaysia and Mandarin are Plus.
• Experienced with Facebook, Instagram, TikTok, Linkedin and Google advertising (Paid Campaign, SEM, SEO, Audience targeting)
• Strong analytic and quantitative skills - Ability to analyze complex datasets and convert them into actionable insights for driving business growth
• Tech savvy and familiar with online marketing tools

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