Job Description

Marketing Executive in Pelangi Publishing is responsible for marketing strategies, promotions, materials, designs and any related task and required by the Marketing Department. The job breakdown are as follow: Job Responsibilities Promotion, Campaign, Event Activities:

• Take lead in execution of marketing promotions, campaigns & events activities within approved:

a) Marketing objectives (branding, awareness, sales promo, etc.)
b) Concept & direction
c) Allocated Budget
d) Timeline

• Sourcing & appointing vendors and partners (suppliers, trainers, KOLs, etc.).
• Conduct post-mortem after events.

Sales Support:

• Preparing & managing sales tools/support materials which include:

a) Promotion materials & product presentation slides
b) Sample pages for digital review (anyflip, pdf, etc.)
c) Supplementary resources

• Managing and facilitating sales feedback received via emails, social media, events etc. to ensure and direct them accordingly to the respective member of the sales team.
• Managing customer database based on marketing activities\xe2\x80\x99 participation.

Idea & Conceptualisation:

• Participating and contributing to conceptualise marketing campaigns.
• Facilitating the flow-through of brand guideline, design concepts, theme, event pitch in the relevant aspects of all executed events (online & offline).

General:

• Participate & assist in activities organized by the various departments Pelangi Publishing Group (with approval from the marketing manager).

Job Requirements Education :

• Degree in Marketing/Multimedia Design/Advertising or equivalent.

Minimum 5 years in:

• Creating & executing marketing campaigns/events and customer engagement activities
• Working on, sourcing for & liaising with vendors in producing marketing materials
• Proposing & providing effective marketing tools to support sales activities
• Managing social media marketing and engagement activities
• Creating & executing B2C marketing initiatives

Skills:

• Project Management & organizational skills
• Creative and able to work with visuals and design
• Communication & presentation skills
• Digital marketing creatives, execution & analytics
• Education system trends & landscape
• Able to read and write in Bahasa, Mandarin & English

\xe8\x81\x8c\xe4\xbd\x8d\xe7\xb1\xbb\xe5\x9e\x8b\xef\xbc\x9a\xe5\x85\xa8\xe8\x81\x8c, \xe7\xbb\x88\xe8\xba\xab\xe5\x88\xb6 \xe8\x96\xaa\xe8\xb5\x84\xef\xbc\x9a RM3,000.00\xe8\x87\xb3RM3,800.00\xef\xbc\x88\xe6\xaf\x8f\xe6\x9c\x88 \xef\xbc\x89 Ability to commute/relocate:

• Bandar Baru Bangi: Reliably commute or planning to relocate before starting work (Preferred)

Education:

• Bachelor\'s (Preferred)

Experience:

• Marketing: 1 year (Preferred)

Language:

• Bahasa (Preferred)
• Mandarin (Preferred)
• English (Preferred)

\xe9\xa2\x84\xe6\x9c\x9f\xe5\xbc\x80\xe5\xa7\x8b\xe6\x97\xa5\xe6\x9c\x9f\xef\xbc\x9a 01-05-2023