Monitor, measure, and report performance of all digital marketing campaigns and assess against goals (ROI) on a daily, weekly, biweekly and monthly basis.
Responsible for region online commerce marketing and sales strategies.
Responsible for the tracking (UTM), able to create tags, pixels, events or goals to monitor the performance properly.
Create content, idea generation, and marketing banners planning for regularly scheduled posts, enlightening audiences and promoting messages or campaigns.
Optimize campaigns daily by adjusting bidding strategies, AB Testing, and finding new keywords or audiences and work closely with internal team to improve website SEO.
Reporting E-Commerce Website Traffic & Social Media Analytics.
Work closely and brainstorm with internal teams to execute digital campaigns and come up with out-of-the-box digital marketing campaigns.
Responsible in research, strategize, plan, and execute social media campaigns on platforms to achieve qualitative and quantitative marketing goals.
Conceptualize social media activations and content for campaigns, product launches, and events for the purpose of generating engagements with customers.
Overseeing the development/copywriting of online marketing contents/collateral.
Manage and work closely with brand ambassador, influencer and partner.
Being updated with the latest market trends and practice and attend networking events.
Undertake any other Ad Hoc task as and when assigned by the management.
Job Requirements
Possess a Bachelor\'s Degree in Marketing / Mass Communication / Advertising / Public Relations / Event Management / Brand Management / Creative / Design.
Preferably 2 years of digital marketing management experience.
Excellent verbal and written communication in English and MANDARIN.
A self-starter, possessing a positive learning attitude and team player.
Results driven with an attitude to constantly exceed targets and eagerness to consistently exceed objectives and improve processes.
High attention to detail with excellent follow-through and a strong sense of ownership and accountability for assigned projects and tasks.
Additional Information
Benefits:
Additional leave
Free parking
Maternity leave
Opportunities for promotion
Parental leave
Professional development
Skill Level
Senior Executive
Salary Range
RM4000 - RM8000
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