Job Description

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We are looking for a highly skilled Email Marketing Specialist who can plan, execute, and optimise email campaigns that drive engagement, conversions, and customer loyalty. The ideal candidate is data-driven, fluent in customer lifecycle thinking, and has excellent command of English with strong storytelling and copywriting abilities.
As an added advantage, we are looking for someone who can also support organic social content planning and posting, helping expand our brand presence across social channels.
Key Responsibilities:
1. Email Marketing (Primary)

• Plan, build, and execute email marketing campaigns across newsletters, product emails, promotional sequences, and automated flows.
• Write clear, engaging, and persuasive email copy that converts.
• Manage and optimise lifecycle email flows (welcome, onboarding, churn prevention, win-back, etc.).
• Conduct A/B tests on subject lines, content, CTAs, and send times to improve performance.
• Segment and manage email lists to ensure relevant, targeted communication.
• Analyse performance metrics (open rates, CTRs, conversions, revenue per email) and provide actionable insights.
• Maintain deliverability health, monitoring bounce rates, spam, sender reputation, and IP/domain health.
• Ensure all emails comply with global privacy laws (GDPR, PDPA).

2. Organic Social Media (Secondary)

• Draft and design engaging social copy for platforms like Instagram, Facebook, LinkedIn, Pinterest, and X.
• Plan and schedule organic content to support marketing campaigns and brand storytelling.
• Monitor community engagement, comments, and basic sentiment.

Requirements:

• Minimum 3 years experience in email marketing, CRM, or digital marketing roles.
• Exceptional command of English with strong copywriting and editing skills.
• Proven track record of improving email engagement metrics and delivering measurable business impact.
• Hands-on experience with email tools (e.g., Mailchimp, Get Response, HubSpot, Salesforce Marketing Cloud, or similar).
• Strong understanding of email segmentation, automation flows, and customer lifecycle strategies.
• Analytical mindset, comfortable interpreting data to make decisions.
• Ability to manage multiple campaigns with attention to detail and deadlines.
• Team player with strong communication and collaboration skills.

Bonus Skills

• Experience in social media content planning and posting.
• Basic understanding of social media analytics and engagement strategies.
• Knowledge of Canva / design platforms to produce simple social assets.
• Understanding of SEO, content writing, or paid social.

What You Will Bring

• A consumer-first mindset with a knack for crafting the right message at the right time.
• A creative storyteller who understands tone, emotion, and brand voice.
• A proactive attitude and a passion for experimenting, testing, and optimising.

Benefits:

• Flexible Work Hours- Early bird or slow starter? It's your call! Start your day anytime between 7am to 10am - because we believe life doesn't run on a one-size-fits-all schedule.
• Optical & Dental Subsidies- We've got your smile (and your sight) covered! Enjoy subsidies for dental and optical care, because well-being matters.
• Life & Medical Insurance- Health comes first - always. Rest easy knowing you're protected with life and medical coverage.
• Coffee (and more)- Calling all caffeine lovers! Get your daily fix from our pantry, plus a variety of other beverages to fuel your day.
• Sports & Socials- We play as hard as we work! Join our weekly games - from badminton and futsal to a round of pickleball. Take a break with PS4 sessions in the office, and don't miss our fun-filled festival gatherings throughout the year.

Why Join 123RF?
At 123RF, you will be part of a global creative powerhouse that serves millions of users worldwide. We are shaping the future of stock content and AI-driven creativity and you will play a key role in driving that transformation. You will work with talented marketers, designers, creators, and product innovators who are passionate about pushing boundaries and delivering world-class experiences. If you are excited about shaping what the future of digital creativity looks like, you will thrive here.
Work Culture
At 123RF, we promote a high-performance culture that values innovation, collaboration, and continuous learning. Employees are encouraged to contribute ideas and drive improvements across all functions. We offer a dynamic work environment, career development opportunities, and a competitive remuneration package.
Equal Opportunity
123RF is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Skills Required