Job Description

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Funding Societies | Modalku is the largest SME digital financing platform in Southeast Asia. We are licensed in Singapore, Indonesia, Thailand, and registered in Malaysia. We are backed by Sequoia India and Softbank Ventures Asia Corp amongst many others and provides business financing to small and medium-sized enterprises (SMEs), which is crowdfunded by individual and institutional investors. And here at Funding Societies | Modalku we live by our core values:

• Serve with Obsession: Build win-win relationships for the long-term by having a customer obsession.
• Grow Relentlessly: Strive to become our best, most authentic selves.
• Enable Teamwork, Disable Politics: Only by forging togetherness, we help each other succeed.
• Test Measure Act: Stay curious and reinvent ourselves, through innovation and experimentation.
• Focus on Impact: Create impact through bias for action and tangible results.

The Senior Marketing Executive (Investor)\'s focus is to grow the investor segment by increasing retail investors\' confidence and awareness of Funding Societies\' investment products/platform. As such, the key responsibilities include managing online (social media) investor marketing, understanding the market data analytics, coordinating investor-focused events and education programs, as well as managing investor campaigns and promotions. To be successful in this role, the candidate should have hands-on experience with stakeholder management and be able to turn creative ideas into compelling marketing/comm projects.

What you will do:

• Assist in the planning, development and implementation of marketing and communication strategies for investor segment
• Identify new opportunities and awareness on the latest market and industry developments/trends to increase the growth of the segment
• Assist in building, expanding and managing investor segment through partnerships as aligned to company\'s objectives.
• Understand and able to identify the crucial action to manage investor\'s life-cycle program; acquisition, reeducation and retention
• Achieve investor strategies and objectives by contributing market information and recommendations to strategic plans and reviews and improvement process
• Assist in overseeing all stages of partnership-revenue generation, conversion plan, implementation, rollout, review and improvement plan
• Assist in campaign development from conceptualisation (with the support of internal creative team) to full campaign deployment across all marketing channels: i.e. Print, Radio, EDM, Digital, SMS, on ground, and social platforms
• Collaborate with the business units to drive integrated communication strategies and campaigns end-to-end solutions
• Manage and sustain rapport with partners, agencies and internal stakeholders
• Set campaign KPI and measurement metrics to measure campaign success and identify key learnings
• Adhere to the regulatory requirements and processes being practiced at all times

Requirements:

What we are looking for:

• Bachelor\'s Degree or Professional Degree in Business / Marketing / Mass Comm or any related field
• At least 1 year experience in all aspects of investment-related with strong marketing & business acumen (B2C)
• Proactive, independent, results-oriented and a highly motivated self-starter
• Value-adding team player and able to work as a team with good interpersonal skills.
• Excellent planning, organization and time management skills with strong follow through abilities
• Highly creative with experience in identifying target audiences and devising campaigns that engage, inform and motivate
• Experience in optimizing marketing and communications funnels
• Strong command of written and oral English and Bahasa Malaysia. Possess good communication styles and able to leverage on the team\'s abilities

Benefits:

• Time off - We would love you to take time off to rest and rejuvenate. We offer flexible paid vacations as well as many other observed holidays by country. We also like to have our people take a day off for special days like birthdays and work anniversaries.
• Flexible Working - We believe in giving back the control of work & life to our people. We trust our people and love to provide the space to accommodate each and everyone\'s working style and personal life.
• Medical Benefits - We offer health insurance coverage for our employees and dependents. Our people focus on our mission knowing we have their back for their loved ones too.
• Mental Health and Wellness - We understand that our team productivity is directly linked to our mental and physical health. Hence we have Wellness Wednesdays and we engage partners to provide well-being coaching. And we have our Great FSMK Workout sessions too to keep everyone healthy and fit!
• Learning & Development - We believe learning should never end and we support everyone with self-learning L&D allowances.
• Tech Support - We provide a company laptop for our employees and the best possible support for the right equipment/tools to enable high productivity

Funding Societies