Company DescriptionOur vision \xe2\x80\x9cTo create a better everyday life for the many people\xe2\x80\x9d is the reason why IKEA and our centres exists and why people choose and love to come to us. It is the driving force behind our success.We believe home is the most important place in the world and by becoming \xe2\x80\x9cThe leader in life at home\xe2\x80\x9d we will secure a strong brand position for IKEA and stimulate home furnishing interest on our markets. We want to be the \xe2\x80\x9cPreferred shopping centre destination\xe2\x80\x9d for retailers and business partners. For a successful future we must secure \xe2\x80\x9cGrowth with long term profitability\xe2\x80\x9d and we will do this by a consistent focus within our four strategic cornerstones of Growth, People, Sustainability and Costs.Acting like a market leader in all our decision making and securing a \xe2\x80\x9cMarket Leadership Mentality\xe2\x80\x9d in our organisation will drive us to reaching our vision.Campaigns & Activities
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