Job Description

We are seeking a dynamic and creative Marketing Executive to join our team and promote our tuition center. The Marketing Executive will play a crucial role in developing and executing effective marketing strategies to attract new students, increase brand awareness, and drive enrollment. This position requires a diploma qualification or higher and a passion for education and marketing.

Qualifications:

• Possess Degree or higher qualification in Marketing, Business Administration, or a related field.
• Have at least 2-3 years of working experience in marketing roles, preferably with a focus on digital marketing.
• Excellent written and verbal communication skills.
• Proficiency in social media platforms, content management systems, and email marketing tools.
• Strong creativity and the ability to develop innovative marketing ideas.
• Knowledge of market research techniques and data analysis.
• Familiarity with the education sector and an understanding of student recruitment strategies.
• Ability to work independently and collaboratively in a team environment.
• Strong organizational and time management skills.

• Develop and implement comprehensive marketing plans and campaigns to promote our tuition center.
• Conduct market research to identify target demographics, competitor activities, and industry trends.
• Create engaging content for various marketing channels, including social media, website, blog posts, and print materials.
• Manage and optimize digital marketing initiatives, including social media advertising, search engine marketing, and email campaigns.
• Collaborate with the team to design and produce marketing materials, such as brochures, flyers, and banners.
• Plan and execute promotional events, open houses, and workshops to attract potential students and parents.
• Monitor and analyze marketing campaign performance using metrics and analytics tools.
• Build and maintain relationships with local schools, educational institutions, and community organizations.
• Stay updated with the latest marketing trends, strategies, and technologies to ensure the tuition center remains competitive.
• Provide regular reports on marketing activities, including results, insights, and recommendations for improvement.

• Dynamic and Flexible Working environment.
• Annual Leave and Public Holiday observe.
• EPF
• SOCSO
• Medical Benefits
• Bonus / Increment

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