Job Description

Responsible to implement effective marketing plan and strategies for the respective markets (Malaysia and Singapore) Managing the Market Intelligence System which includes constantly monitor and keep abreast of customer/market requirements and competitors\' movement & offerings. Responsible for information gathering and market intelligence, which also includes economic-related information ie. Construction activity and outlook, geographical movement, market trends in building materials, construction rules and regulation, import/export of plasterboard and activities by all relevant private and public organisations in the construction industry. Managing the communications strategy and actively communicating the brand message to stakeholders. To also instill brand awareness amongst stakeholders. Identify and develop new products and systems in accordance with market\'s needs and developing brand awareness campaign. Close monitoring of products and systems qualitative and quantitative performance. Develop strategic product positioning and segmentation to support PULL sales. Develop and manage an effective pricing strategy for products and systems. Develop and implement effective communication activities/tools to support the sales of products and systems. Analyze business trends and consumer insights to deliver effective marketing campaigns to achieve business objectives and revenue targets Manage and control A&P budget to achieve optimum return on investment. Liaising with building authorities, industry professional bodies and other professional stakeholders. To ensure up-to-date with relevant authorities with regards to the changes in the regulations and standards and to ensure business comply with the changes in the regulations and standards. Involvement in other A&P activities. Carry out related job duties as required. Ad hoc task assigned by management JOB REQUIREMENTS Degree in Marketing, Management, Mass Communication, Public Relations, Business Administration or its equivalent Good interpersonal and excellent oral and written English communication skills. Able to work independently and also a team player Creative, proactive, aggressive and analytical with pleasant attitude Enthusiastic, self-motivated, confident and outgoing Possess good interpersonal skills and able to establish productive relationships with people at all levels Eye for detail, highly organized and able to manage multiple tasks/projects simultaneously At least 3-5 year(s) of working experience in the related field is required for this position. Building Materials Industry candidates will be an added advantage Good networking and contacts with Architects, Designers, Developers, Contactors and any other related to Building Materials Industry will be an added advantage Fluency in Chinese/Mandarin , is a must Willing to be based in Port Klang

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