Job Description

Your Role

To help us grow our business in Europe and Latin America, we are seeking a motivated and data-driven Marketing Executive to join our dynamic team. We are looking for a detail-oriented and versatile

Marketing Executive

to support our promotional and CRM initiatives, while contributing to the broader marketing function.

Your responsibilities will include

1. Promotional Campaign Management

Coordinate with

backend development team

to ensure promotional campaign setup, system logic, and delivery accuracy. Liaise with

Global Marketing team

on campaign planning, materials, and execution, adapting initiatives for local relevance and compliance. Arrange campaign-related communications (email, push, SMS, in-app banners, landing pages, etc.) to ensure consistent and timely rollout. Monitor campaign results and provide feedback for optimization.

2. CRM & BAU Communications

Manage

day-to-day CRM sends

(emails, push notifications, SMS) including trading stimulation campaigns, lifecycle journeys. Ensure accurate segmentation, scheduling, and reporting of CRM activities. Continuously analyze performance data to improve open rates, CTR, and conversions.

3. [Bonus] Digital Paid Advertising (Nice-to-Have)

Experience with digital paid ads (Google, Meta, programmatic) in bidding, optimization, and reporting will be considered a strong advantage, but not a core requirement for the role.

What Success Looks Like

Brand Presence & Engagement

: Successfully establish and strengthen brand presence in your region through consistent, high-quality campaigns that resonate with target audiences and generate measurable engagement across all marketing channels

Campaign Effectiveness

: Deliver marketing initiatives that consistently achieve or exceed lead generation and conversion targets while maintaining cost efficiency and demonstrating clear ROI on marketing investments

Cross-Functional Collaboration

: Build strong working relationships with the Global Marketing COE and regional teams, ensuring seamless execution of marketing strategies and timely delivery of all marketing deliverables

What Makes You a Great Fit

Bachelor's degree in Marketing, Business, or a related field. 2+ years of experience in marketing, preferably in campaign management, client engagement, or digital marketing. Strong analytical skills with the ability to interpret data and translate insights into actionable strategies. Experience working with marketing analytics tools (PowerBI, Excel, etc.) Excellent communication, project management, and problem-solving skills. Ability to work in a fast-paced, results-driven environment. Proficiency in both Chinese and English. Experience in performance marketing, loyalty programs, or growth marketing is a plus.

Your journey after applying

First round interview with our talent acquisition partner Second round interview with the hiring manager
Job Types: Full-time, Permanent

Pay: From RM4,000.00 per month

Benefits:

Additional leave Dental insurance Gym membership Health insurance Maternity leave Meal allowance Opportunities for promotion Parental leave Professional development Vision insurance
Application Question(s):

Are you comfortable working in an onsite setting? Are you legally authorized to work in Malaysia? How many years of Financial Services experience do you currently have?
Experience:

Marketing: 2 years (Required)
Language:

Chinese (Required)
Work Location: In person