Job Description

Role Overview

We are building a dynamic marketing team to launch and grow our innovative new mobile application--a platform that directly provides exclusive product sources to e-commerce sellers. As a Marketing Executive, your core mission is the successful launch and initial growth of the app itself. You will be the hands-on driver of platform visibility, focused on content coordination, partner management, and digital execution to secure early adoption among our target seller audience. This role is ideal for someone who can manage multiple creative streams to promote a new digital product.

Key Responsibilities

App Launch Strategy & Execution:

Be the key executor for the app's launch plan. Drive strategies specifically designed to increase app awareness, downloads, and initial user registration.

Content & Creative Coordination:

Serve as the main liaison between the marketing strategy and the creative output. Coordinate our internal Content Creator Team to ensure all assets (videos, graphics, feature showcases) are on-brand, on-message, and scheduled effectively.

External Partner Management (KOL/KOC):

Actively liaise with outsourced agencies and individual Key Opinion Leaders (KOLs) or Key Opinion Consumers (KOCs) to secure placements, negotiate rates, and manage timelines for promotional content, ensuring maximum reach to the seller community.

Digital Visibility & ASO:

Manage and optimize the app's presence across digital channels, including executing App Store Optimization (ASO) tactics to improve ranking and managing organic content visibility.

Performance Campaign Management:

Directly plan and run hands-on digital advertising campaigns (e.g., TikTok, Facebook) to drive cost-effective installations of the mobile application.

Data Analysis & Reporting:

Diligently track key metrics such as Cost Per Install (CPI), initial registration rate, and download volume. Use data to quickly adjust campaigns and report on growth progress.

We are currently accepting applications for Marketing positions at all levels on this team:

Marketing Intern, Junior Marketing Executive, Marketing Executive, Senior Marketing Executive, and Marketing Team Lead/Manager.

Job Type: Full-time

Pay: RM4,000.00 - RM6,000.00 per month

Benefits:

Opportunities for promotion Professional development
Work Location: In person