Liaise with internal and external stakeholders to ensure all marketing, promotional projects and new product launching are effectively co-ordinated, all deadlines are met and budgets managed effectively
Plan and execute all digital marketing campaigns, which include but are not limited to Google ads, Linkedin ads, social media, website, email, and display advertising according to marketing plans.
Continuously improve campaign performance through analytics tracking, insights gathering, and application of best practices.
Design, build, and optimize our digital presence--improving website ranking, conversion funnel, and UX to increase engagement and inquiries.
Manage website content updates, visual consistency, and SEO best practices across all landing pages to ensure a seamless digital experience.
Collaborate with the marketing and design teams to produce high-quality content that resonates with our target audience.
Edit and proofread copy to ensure it meets brand guidelines and is free of errors.
Conduct keyword research and implement SEO best practices to optimize content for search engines.
Stay up-to-date with industry trends and customer needs to produce relevant content.
Manage all social media communications while moderating all user-generated content in line with the moderation policy for each community.
Develop targeted email automation and drip campaigns to nurture leads and improve retention rates.
Other additional ad-hoc tasks/projects as assigned.
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