Job Description

Imagine what you could do here at Lee's Frozen Food

Where fresh ideas rise into extraordinary products that champion food equality for every Malaysian. Born in 1962 from a small Kuala Lumpur shop, Lee's has grown into one of South-East Asia's most loved frozen food brands, serving millions of families across the region. Every day, our leeders don't just run campaigns -- they create moments of wonder that make good, affordable food accessible to all.

Join us, and help leave the world tastier and more equitable than we found it.

The Difference You Will Make

As a key member of the Marketing Team, you will play a pivotal role in telling the Lee's story, building deeper connections with our communities, and driving growth across wholesale, retail, and foodservice channels.

You will turn market insights into compelling campaigns, bring our brand to life across digital and traditional platforms, and ensure every Malaysian knows that quality frozen food can be both delicious and affordable.

Mission Food Equality - What We Look For

Putting the customer first by thinking and acting like the customer, working backwards to create the best possible experience Thrives under uncertainty in a fast-growing, dynamic environment and comfortable taking action with minimal supervision Strategic yet hands-on multitasker with an outside-the-box, creative mindset Fast learner and executor who is obsessed with delivering real results
Key Responsibilities

Plan, develop, and execute integrated marketing campaigns (online and offline) that resonate with Malaysian families Create and curate engaging content for social media, website, email newsletters, and other channels Manage day-to-day operations of Lee's social media platforms (Facebook, Instagram, TikTok, LinkedIn) and company website Coordinate with external agencies, media partners, and internal teams to ensure seamless campaign delivery Track, analyse, and report campaign performance using analytics tools (Google Analytics, Meta Business Suite, etc.) Conduct market research and competitor analysis to identify trends and opportunities Support the organisation of marketing events, roadshows, trade exhibitions, and community activations Assist in the design and production of marketing collaterals (brochures, posters, digital assets, etc.) Provide administrative and project management support to the marketing department
Requirements

Bachelor's Degree in Marketing, Mass Communication, Business Administration, or related field Strong passion for marketing, branding, digital platforms, and storytelling Fresh graduates are highly encouraged to apply! Prefer a Mandarin Speaker Excellent command of English and Bahasa Malaysia (spoken and written) Proficient in Microsoft Office (Word, Excel, PowerPoint) Active user and good understanding of major social media platforms (Facebook, Instagram, TikTok, LinkedIn) Strong communication, interpersonal, and organisational skills Creative, proactive, detail-oriented team player who brings positive energy
Added Advantages :

Proficiency in Canva, Adobe Photoshop, Illustrator, Premiere Pro, or similar tools Prior internship or working experience in marketing, branding, or digital marketing Working knowledge of Google Ads, SEO, Meta Business Suite, Google Analytics, or other digital marketing tools Photography/videography or design skills are a big plus
Job Type: Full-time

Pay: RM2,800.00 - RM3,500.00 per month

Benefits:

Additional leave Cell phone reimbursement Health insurance Maternity leave Opportunities for promotion Professional development
Application Question(s):

How long is your notice period? What is your current salary? What is your expected salary? Do you have FMCG marketing experience?
Experience:

Product Specialist: 2 years (Required)
Work Location: In person