Job Description

POSITION SUMMARY: \xc2\xb7 Assist in planning, managing, and executing all marketing, advertising, publicity, and promotional events for the assigned Brand(s) according to VG guidelines. \xc2\xb7 Assist in defining customer centric marketing strategies, process and procedures for promotions and brand initiatives. \xc2\xb7 Support the Brand\xe2\x80\x99s Business Goals. \xc2\xb7 Support CRM and increase existing base of VIP customers. KEY PERFORMANCE INDICATORS : \xc2\xb7 Achieve Brand(s) sales and profitability for the assigned brands. \xc2\xb7 Achieve targeted media coverage [KPI : Editorial coverage - num. of pages/follower reach & dollar value) \xc2\xb7 Events and Promotions [KPI : execute events/promotions as per plan] Principal liaison. (KPI: adhere to principal guidelines & reports submission deadlines) KEY AREAS OF RESPONSIBILITIES: Build & Implement Strategic Marketing Plans \xc2\xb7 Assist the Brand annual business plan, A&P budget and monthly marketing calendar for optimum utilization of funds to increase ROI, and attain necessary approvals prior to execution. \xc2\xb7 Assist to develop strategies for new customer recruitment and CRM plans for top of mind recall. \xc2\xb7 Create and publish all marketing campaigns in line with marketing plans. \xc2\xb7 Make periodical competitor store visits to better understand the business marketing needs. \xc2\xb7 Build effective working relations with key stakeholders \xc2\xb7 Asist the Marketing Manager to partner with 3rd party and Valiram Brand(s) to develop seasonal marketing and PR strategies. Media Coverage \xc2\xb7 Asist the Marketing Manager to plan and direct advertising, public relations, and promotional events and strategies for the Brand(s). \xc2\xb7 Assist in Interpreting Brand(s) programs for the media and the public. \xc2\xb7 Develop social media campaigns to build online brand awareness Media and Landlord Relationships \xc2\xb7 Asist in developing, and maintaining local, national, and international media relations. \xc2\xb7 Maintain good relationships with mall management for tie up, mall advertising, event & real estate opportunities. Execute Events and Promotions \xc2\xb7 Assist in planning and implementing events calendar for positive brand building through promotional activities. \xc2\xb7 Assist in conducting media and press events for seasonal launches. \xc2\xb7 Execute multiple local press days & consumer events to drive brand equity. \xc2\xb7 Coordinate ceremonies, press conferences, and other events or special projects. Brand Reporting and Analysis \xc2\xb7 Prepare monthly marketing reports for Country management analysis. \xc2\xb7 Ensure timely submission of all marketing reports including post-event reports. \xc2\xb7 Review and research marketing campaigns of competitor brands. \xc2\xb7 Assist in tracking marketing performance, gather consumer insights, and evaluate program effectiveness. \xc2\xb7 Assist in delivering post program and promotion analysis and key best practices to Management. Others \xc2\xb7 Perform other related functions as instructed or delegated by immediate supervisor or Management from time to time. \xc2\xb7 Staff to conduct themselves in a proper and professional manner in compliance with the Code of Business Conduct. REQUIREMENTS: \xc2\xb7 Minimum a Bachelor Degree in Marketing or equivalent. \xc2\xb7 Minimum 1 year of marketing experience in a comparable retail environment. \xc2\xb7 Good interpersonal skills. \xc2\xb7 Ability to handle stress, show resilience and adapt to changing market trends. \xc2\xb7 Pleasant personality with positive attitude. \xc2\xb7 Excellent communicator. \xc2\xb7 Good Persuasion and negotiation skills. \xc2\xb7 Proficient in computer skills. \xc2\xb7 Fluent English, both in written and spoken. Knowledge of other languages is an added advantage. Job Type: Full-time Schedule:

• Monday to Friday