Job Description

Shangri-La, Kuala Lumpur

Be part of our Shangri-La family

Shangri-La Hotels and Resorts began in 1971 with our first deluxe hotel in Singapore. Today, the group comprises over 102 deluxe hotels and resorts in key cities in Asia Pacific, North America, Europe and the Middle East.

Based in Hong Kong, we are expanding globally with developments under way throughout Asia, the Middle East and Africa. With our extensive footprint in Asia and in key cities worldwide, we offer global exposure, exciting career prospects and opportunities in hospitality, F&B, real estate, technology, marketing, design, business development, finance, project management, and many other areas.

Shangri-La Kuala Lumpur is perfectly situated in the heart of the city, to explore and discover well-known attractions and activities that Kuala Lumpur has to offer.

As a premier deluxe hotel with a proud tradition in providing gracious Malaysian hospitality to the world, we are inviting dynamic individuals to join one of the region\'s most exclusive city hotel.

We are in search of energetic, vibrant and multi-skilled individuals who are able to meet the ever-changing challenges and contribute towards the success of the hotel.

It takes a very special kind of person to work at Shangri-La. Someone with an eye for detail and the skills to perform. Someone with an attitude to deliver and a passion to delight.

The Executive, Commercial Marketing will support the delivery of the hotel\'s commercial marketing plan, driving go-to-market activations and developing content to inspire and engage our audiences.

This role will focus on demand generation and customer engagement efforts, spearhead short and long-term marketing solutions to maintain and drive market share, guest engagement and brand loyalty which are aligned with the hotel\'s commercial goals. The role will also be responsible for development and dissemination of key messaging across multiple channels including emails, social media, website and tactical marketing collaterals.

The role reports to the Manager, Commercial Marketing - Kuala Lumpur (MCM).

Key Duties

• Supports the property MCM to execute the commercial marketing plan for the hotel, including tactical marketing plans and strategies for the hotel that creatively focus on demand generation across Rooms, F&B, Spa & MICE.
• Produces creative content to a high standard that drives awareness, engagement and conversion, including the creation of content marketing assets such as photography or video, to deliver on commercial marketing requirements.
• Keep up to date with social media trends and identify ways to tap into trends that suit the property and its marketing goals.
• Work alongside the communications team to track local/national/global social media influencers and suggest possible partnership opportunities for tactical/content marketing initiatives.
• Monitor and track key competitor social media activity.
• Regularly review and update brand.com focusing on merchandising, offers and regional updates and initiatives where necessary, and ensure that hotel brand site passes any and all regional audits.
• Supports the F&B team in ensuring product information and accuracy, and on-brand images on any external T&D platforms.
• Executes the hotel\'s social media strategy to reflect the hotel\'s brand position and demand-driver USP proposition from ideation and performance tracking and analysis.
• Responsible for preparing social media organic & paid content specifically for ESP and ensuring that property passes all audits.
• Stay up to date with new features rolled out across social media channels and actively develop plans and strategies to use new/updated features.
• Measures and communicates success of campaigns and digital performance using relevant reports tools including Facebook Analytics, Social Bakers and Adobe Analytics.
• Liaise with the communications team to undertake the production of hotel and promotional collaterals including eDMs, posters, flyers, and in-house guest communication assets.
• Assists the MCM in producing monthly reports.

• Diploma in Marketing or equivalent.
• Minimum of two years\' experience in a similar capacity.
• Experience in social media content marketing execution.
• Strong communications skills - verbal, written and analytical skills.
• Strong planning skills.
• Good project management and time management skills.
• A team player and highly driven for results.
• Good understanding of social trends and the local media landscape.
• Due to work pass restriction, only citizens of Malaysia and Permanent Residents of Malaysia shall be considered.

Shangri-La Hotels & Resorts