About the job MARKETING EXECUTIVE
Responsibilities: To assist in planning and preparing materials for in-store events and promotions; to monitor social media performance (post insights and engagement trends); to plan and execute social media and WhatsApp blasts in order to engage the public and drive membership growth; to strategize and lead membership activation plans, including offline marketing activities to boost engagement and member participation; to support outlet / stores on marketing activities, liaising with relevant teams and external parties to ensure successful event execution; to capture product / event photos / videos for social media; to prepare monthly reports, event recap and meeting minutes and work closely with coordinator / digital media team to monitor and gather feedback on posts / reels / campaigns.
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