Job Description

The Marketing Executive will be responsible for developing and executing online and offlinemarketing strategies to increase brand awareness, drive customer engagement, and boost sales.This role requires a creative and strategic thinker with experience in marketing and campaignmanagement.Key Responsibilities:Strategic Planning and Execution:

• Develop and implement marketing strategies that align with company objectives.

• Conduct market research and analyse trends to identify new marketing opportunities.

• Collaborate with cross-functional teams to ensure cohesive marketing efforts.

Campaign Management:

• Plan, execute, and oversee offline marketing campaigns including print, direct mail, in-store

promotions, and events.

• Monitor and analyse campaign performance, providing regular reports and insights.

• Optimize campaigns to improve ROI and achieve KPIs.

Event Planning and Execution:

• Plan and execute promotional events, product launches, and community outreach programs.

• Coordinate logistics, negotiate contracts, and manage vendor relationships for events.

• Measure event success and report on outcomes.

Retail and In-Store Marketing:

• Develop in-store marketing strategies to enhance customer experience and drive sales.

• Oversee the creation of point-of-sale materials, displays, and signage.

• Coordinate with store managers to implement in-store promotions and campaigns.

If You Have the Following, We Want to Hear from You!

• Willing to work at Johor Bahru Town.

• Bachelor\xe2\x80\x99s degree in Marketing, Business Administration, or related field.

• Minimum of 3 years of experience in marketing field.

• Experience in the optical retail or healthcare industry would be added advantage.

• Proven experience in developing and executing successful marketing campaigns.

• Excellent analytical and project management skills.

• Exceptional communication and interpersonal skills.

• Creative thinker with a strategic mindset.

Eyesmate Optical