Establish and maintain marketing strategies to meet organizational objectives.
Execute online and offline marketing initiatives, integrating online and new media, email, print, direct mail, social media, company websites, brand awareness, and drip marketing initiatives.
Work with Clinical Teams to cultivate reference accounts for services; identify client success stories to create appropriate case studies and collateral.
Drive campaign management for client acquisition programs across multiple channels
Assist with press releases, contributed articles, presentations, events, and conferences.
Familiar with e-commerce and e-marketing concepts, navigation, usability and measurement tools.
Execute marketing campaigns and analyze performance that leverage behavioral interest profiling to drive new client acquisition & revenue
Job requirements:
Minimum Bachelor\'s Degree or equivalent professional experience
Minimum 4 - 5 years of professional marketing experience, of which 3+ years of experience in a Healthcare environment is desired.
Able to work independently with minimum supervision
Excellent verbal and written communication skills.